Titan OS has launched Titan Ads, a connected TV advertising marketplace targeting over 30 million streaming households in Europe. The platform integrates retail data to enhance ad targeting and supports campaigns across countries like the UK, Germany, France, Italy, and…
Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…
Netflix is launching its own ad tech platform, significantly expanding its ad-supported tier to 40 million users. Discover how new partnerships, enhanced measurement capabilities, and a foray into live sports position Netflix for substantial ad revenue growth.
The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…
Netflix is expanding into live TV, including sports, as part of its strategy to attract more viewers and diversify its offerings. Despite initial technical issues, Netflix has found success with live events like comedy specials and is now venturing into…
For the first time, digital video ad spend is projected to surpass linear TV ad spend in 2024, according to the Interactive Advertising Bureau’s latest report. Digital video ad sales, including connected TV (CTV), social video, and online video, are…
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Tom Ryan spoke with ‘Fast Company’ about the major differences between free and paid streaming models, and why so many viewers are embracing both. As streaming services continue to raise prices, customers have turned to more affordable options. Free ad-supported…
The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…
