Comscore now measures YouTube audiences across all digital devices in the U.S., including connected TVs. This enhancement, integrated directly with YouTube, is part of Comscore’s Video Metrix Multi-Platform product, allowing advertisers to better evaluate ad campaigns involving YouTube. Comscore plans…
Apple is likely planning an ad-supported Apple TV+ tier, indicated by meetings with the UK's BARB for advertising data collection. Initially launched in 2019 at $4.99/month without ads, Apple TV+ now costs $9.99/month. An ad-supported plan would likely return to…
Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…
The Walt Disney Company and Warner Bros Discovery have launched a new streaming bundle that includes Hulu, Disney Plus, and Max for $17 per month with ads or $30 per month without ads. This bundle, available only through direct billing,…
Future Today is partnering with iSpot.tv to measure and optimize its streaming advertising campaigns. iSpot's system measures the incremental reach of streaming beyond linear TV, helping advertisers refine campaign delivery and demonstrate audience reach with third-party data. This collaboration aims…
TelevisaUnivision's Q2 earnings were boosted by increased ad sales in the U.S. and Mexico. Ad revenue grew 6% to $785 million, with a 2% rise in the U.S. from streaming sponsorships and a 13% increase in Mexico for linear media.…
Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…
Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…
Netflix's Q2 2024 profits surged 44% to $2.15 billion, driven by the addition of 8 million subscribers. The company's revenue increased by 17% year-over-year to $9.56 billion, surpassing analyst expectations. Netflix also reported significant growth in its ad-supported tier, which…
The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…
