For the first time, digital video ad spend is projected to surpass linear TV ad spend in 2024, according to the Interactive Advertising Bureau’s latest report. Digital video ad sales, including connected TV (CTV), social video, and online video, are…
The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Tom Ryan spoke with ‘Fast Company’ about the major differences between free and paid streaming models, and why so many viewers are embracing both. As streaming services continue to raise prices, customers have turned to more affordable options. Free ad-supported…
The TV measurement market is experiencing significant changes ahead of this year’s upfront negotiations. Recently, Comscore and VideoAmp received seals of approval for their measurement currencies. Comscore earned MRC accreditation for its national and local measurement methodologies, though not for…
