Tubi, the free, ad-supported streaming service, captured 1.8% of monthly television viewing across streaming platforms in May, tying with Disney+ and surpassing Max, Paramount+, and Peacock. Despite this success, Tubi CMO Nicole Parlapiano states that Tubi does not consider itself…
PricewaterhouseCoopers' Global Entertainment & Media Outlook 2024-2028 projects that by 2028, advertising will make up nearly 28% of streaming revenue, up from 20% in 2023. The entertainment and media industry is forecasted to reach $3.4 trillion, with global OTT subscriptions…
Future Today is expanding its Fawesome app by adding 350 new titles through deals with Sony Pictures Entertainment, Samuel Goldwyn Films, and Gravitas Ventures. Available on platforms like Roku and Fire TV, Fawesome will feature films such as "Insidious" and…
Roku and Paramount+ are launching an immersive marketing campaign on Roku to celebrate the 25th anniversary of "SpongeBob SquarePants." The campaign features animated characters and landmarks from the show in Roku City's screensaver and a new SpongeBob-themed Roku Home Screen…
DISH Media has introduced Pause Ads on Sling TV, allowing advertisers to engage viewers during pauses in live or on-demand content. This format offers a clutter-free environment with 100% share of voice and creative options for video or static graphics.…
Titan OS has launched Titan Ads, a connected TV advertising marketplace targeting over 30 million streaming households in Europe. The platform integrates retail data to enhance ad targeting and supports campaigns across countries like the UK, Germany, France, Italy, and…
Disney is innovating its advertising strategy on Disney+, Hulu, and ESPN+ by introducing interactive ads, including shoppable ads and advergames, to enhance viewer engagement and increase revenue. These ads, developed in partnership with BrightLine, allow viewers to interact directly through…
Netflix is launching its own ad tech platform, significantly expanding its ad-supported tier to 40 million users. Discover how new partnerships, enhanced measurement capabilities, and a foray into live sports position Netflix for substantial ad revenue growth.
The FAST (Free Ad-Supported Streaming TV) market has seen substantial growth over the past few years, though growth has begun to slow. As of late 2023, nearly 50% of US households were using FAST services. While time spent on these…
Netflix is expanding into live TV, including sports, as part of its strategy to attract more viewers and diversify its offerings. Despite initial technical issues, Netflix has found success with live events like comedy specials and is now venturing into…
