Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…
The U.S. Court of Appeals upheld a law requiring ByteDance to divest TikTok or face a U.S. ban by January 19, 2025, citing national security concerns. TikTok's First Amendment defense was rejected, and the Supreme Court's decision will determine its…
Omnicom Group is in advanced talks to acquire rival Interpublic Group in an all-stock deal valued between $13 billion and $14 billion, potentially reshaping the advertising industry. The merger would bolster Omnicom's position among top holding companies while addressing challenges…
Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…
Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…
Thinking Media has partnered with Bitmovin to transform STIRR into an AI-native streaming service. The collaboration incorporates AI-generated feeds, Server-Guided Ad Insertion (SGAI), and Multiview features, enhancing playback quality and personalized user experiences. Bitmovin’s technology, combined with Bunny CDN, supports…
Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…
MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…
Netflix is leveraging the massive popularity of its shows, such as "Squid Game," to expand its consumer products business, partnering with brands like Puma, Johnnie Walker, and Crocs to offer themed merchandise. The strategy includes retail stores, pop-up experiences, and…
Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…
