AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…
CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…
Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…
Tubi, Fox’s free, ad-supported streaming service, has surpassed 97 million monthly active users, a significant increase from 78 million in mid-2024. The platform also streamed over 10 billion hours in 2024, outpacing competitors like Samsung TV Plus (88 million MAUs)…
Whale TV is launching Whale OS 10 this quarter, featuring personalized profiles, AI recommendations, and a ChatGPT-powered voice assistant. The new Profit Sharing Program offers TV brands up to 40% of platform revenue. Whale TV+ is now available on all…
Canela Media has appointed Philippe Guelton as Global President to oversee its growth in the U.S. and Latin America. Reporting to CEO Isabel Rafferty Zavala, Guelton will manage global sales, marketing, HR, ad operations, and customer success.
Reuters and Gannett are launching a bundled subscription service in Q1 2025, combining Reuters’ national and international coverage with Gannett’s USA Today Network local news from over 200 publications. The partnership aims to offer a cost-effective solution for media outlets,…
Netflix’s NFL Christmas games are a major test of its live sports strategy, putting its streaming tech and reputation on the line. With past glitches still fresh in viewers’ minds, Netflix needs to nail this broadcast to win over fans,…
Drew Lerner highlights why owning sports media rights, as seen with ESPN and Fox, is far superior to renting. ESPN retains top-tier College Football Playoff games while sublicensing less desirable matchups to TNT at a premium, and Fox dominates Big…
Paramount Global’s split from Nielsen has led to restricted access to its ratings data for advertisers, with Nielsen removing Paramount data from transactional files. Paramount now uses VideoAmp for audience measurement, despite discrepancies with Nielsen’s counts. The shift occurs amid…
