Roku tested an unskippable ad that played before users could even reach the home screen, triggering immediate backlash from frustrated customers. While the test was limited, the overwhelmingly negative response highlighted growing concerns about platform-driven advertising, even for users paying…
Omdia projects global online consumer spending to hit $6.6 trillion by 2029, with shoppable TV emerging as a major opportunity. Amazon and Walmart are adapting, with Walmart’s Vizio acquisition boosting its digital advertising and shoppable TV strategy. While CTV and…
Wonder has acquired Tastemade for approximately $90 million, gaining its content studio, production capabilities, and advertising business. The deal strengthens Wonder’s vision of building an AI-driven “mealtime super app” that integrates content, commerce, and food delivery. With Tastemade’s large digital…
The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…
FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…
Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.
TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…
Netflix is boosting its content budget to $18 billion in 2025, an 11% jump from last year. The streamer is doubling down on major franchises like Squid Game and Stranger Things, stacking up licensed hits like Grey’s Anatomy, and expanding…
Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…
YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…
