Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…
Parks Associates reports that 46% of U.S. internet households (56 million) are Cord Cutters, and 12% have never subscribed to traditional pay TV. The shift away from traditional television is driving the growth of ad-supported streaming, with 59% of subscriptions…
Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…
TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
Warner Bros. Discovery is leveraging The White Lotus to attract major sponsors to Max, marking a shift in how HBO content is monetized. Despite HBO’s traditional ad-free model, Max’s ad-supported tier allows brands like American Express, Diageo, Google, BMW, and…
tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…
SiriusXM reported Q4 2024 earnings that exceeded Wall Street expectations, but its full-year revenue declined 3% to $8.7 billion due to lower subscriber fee income. The company added 149,000 self-pay subscribers in Q4 but ended the year with 296,000 fewer…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
Fox has set a new record for Super Bowl ad pricing, selling at least ten commercials for over $8 million each for Super Bowl LIX, highlighting the growing importance of live sports in the streaming era. The network sold most…
Tubi is back in the Super Bowl with a new ad that ditches the shock factor of its viral 2023 "glitch" spot for a more emotional approach. The teaser, made with Mischief @ No Fixed Address, introduces a baby “born”…
