TelevisaUnivision's Q2 earnings were boosted by increased ad sales in the U.S. and Mexico. Ad revenue grew 6% to $785 million, with a 2% rise in the U.S. from streaming sponsorships and a 13% increase in Mexico for linear media.…
Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…
Peter Naylor, a veteran in media-industry ad-sales, is leaving Netflix after joining in 2022 to help launch its advertising business. His departure, following that of Jeremi Gorman, highlights the challenges Netflix faces in scaling its ad-supported tier. Despite advancements in…
Netflix's Q2 2024 profits surged 44% to $2.15 billion, driven by the addition of 8 million subscribers. The company's revenue increased by 17% year-over-year to $9.56 billion, surpassing analyst expectations. Netflix also reported significant growth in its ad-supported tier, which…
The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…
Paramount Advertising has launched the Paramount Ads Manager, a self-serve ad buying platform targeting small and mid-sized businesses. This platform allows these businesses to create, manage, and track commercials on Paramount Plus and Pluto TV. Unique features include self-service creative…
Yahoo, Omnicom Media Group, and Amplified Intelligence research indicates that connected TV (CTV) commercials generate more attention and better business outcomes than other digital video ads. CTV ads averaged 9.7 active attention seconds, far surpassing mobile and desktop ads. The…
Comscore's "State of Gaming 2024" report reveals that two-thirds of gamers feel in-game ads positively or neutrally affect their experience, and 45% are open to ads offering in-game rewards. The survey, conducted with nearly 5,000 gamers, highlights that 62% of…
Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…
Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…
