The Future of TV Briefing provides an updated glossary of key terms used in the TV, streaming, and digital video industry, aiming to clarify and standardize terminology. The guide includes definitions for terms like "Advanced audiences," "AI," "AVOD," "CTV," "FAST,"…
Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…
Netflix is further reducing ad prices, with CPMs now ranging from $20 to $30, down from previous highs of $39 to $45 in 2023. The new rates are $20 for a 15-second ad and $25 for a 30-second ad. This…
Fox Corp. reported growth in both linear and digital advertising commitments, with notable double-digit volume increases for its Tubi streaming platform. Despite a challenging upfront market with increased competition from ad-supported streaming tiers, Fox maintained strong pricing for Tubi and…
iSpot has integrated with TikTok to help brands compare audience reach between TikTok and American Linear TV. This integration, available through iSpot’s Unified Measurement Platform, revealed that 58% of TikTok impressions reach unique audiences unexposed to TV campaigns, highlighting TikTok's…
Comscore now measures YouTube audiences across all digital devices in the U.S., including connected TVs. This enhancement, integrated directly with YouTube, is part of Comscore’s Video Metrix Multi-Platform product, allowing advertisers to better evaluate ad campaigns involving YouTube. Comscore plans…
Apple is likely planning an ad-supported Apple TV+ tier, indicated by meetings with the UK's BARB for advertising data collection. Initially launched in 2019 at $4.99/month without ads, Apple TV+ now costs $9.99/month. An ad-supported plan would likely return to…
Nielsen's Gracenote is developing new contextual categories for connected TV (CTV) advertising, partnering with Peer39 and Magnite to enhance content visibility for advertisers. These categories will help media buyers and sellers transact CTV buys more effectively, using detailed Gracenote metadata.…
The Walt Disney Company and Warner Bros Discovery have launched a new streaming bundle that includes Hulu, Disney Plus, and Max for $17 per month with ads or $30 per month without ads. This bundle, available only through direct billing,…
Future Today is partnering with iSpot.tv to measure and optimize its streaming advertising campaigns. iSpot's system measures the incremental reach of streaming beyond linear TV, helping advertisers refine campaign delivery and demonstrate audience reach with third-party data. This collaboration aims…
