FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…
In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…
YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…
We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…
The Trade Desk is secretly developing its own streaming TV operating system to compete with Roku and Amazon’s Fire TV. The OS, built on Android, aims to attract smart TV manufacturers by offering more lucrative digital ad revenue opportunities. Although…
Warner Bros. Discovery (WBD) has partnered with Vizio to promote the upcoming theatrical release of Beetlejuice Beetlejuice through a unique sponsorship integration on Vizio smart TVs. This collaboration utilizes Vizio’s home screen, content hubs, and new voice-prompt features to drive…
Kirby applauds pause ads as a non-intrusive advertising format that appears when viewers pause content, offering a natural and less disruptive experience compared to traditional ad formats like pre-roll, mid-roll, and overlay ads. This ad format takes advantage of natural…
Netflix reported a 150% year-over-year increase in upfront ad sales commitments but faces significant challenges in the advertising market, including competition from rivals like Amazon Prime Video and Hulu. Despite lowering its ad pricing to $29 CPM to stay competitive,…
Generation X, accounting for over 40% of streaming watch time among Americans aged 50 and older, has become a key demographic in the streaming market. Streaming usage has grown by over 22% year-over-year, driven in part by this group’s increasing…
PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…
