Netflix's Q2 2024 profits surged 44% to $2.15 billion, driven by the addition of 8 million subscribers. The company's revenue increased by 17% year-over-year to $9.56 billion, surpassing analyst expectations. Netflix also reported significant growth in its ad-supported tier, which…
The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…
Paramount Advertising has launched the Paramount Ads Manager, a self-serve ad buying platform targeting small and mid-sized businesses. This platform allows these businesses to create, manage, and track commercials on Paramount Plus and Pluto TV. Unique features include self-service creative…
Yahoo, Omnicom Media Group, and Amplified Intelligence research indicates that connected TV (CTV) commercials generate more attention and better business outcomes than other digital video ads. CTV ads averaged 9.7 active attention seconds, far surpassing mobile and desktop ads. The…
Comscore's "State of Gaming 2024" report reveals that two-thirds of gamers feel in-game ads positively or neutrally affect their experience, and 45% are open to ads offering in-game rewards. The survey, conducted with nearly 5,000 gamers, highlights that 62% of…
Lightshed's Rich Greenfield explores the challenges facing Paramount's Pluto TV, which is struggling compared to rivals Tubi and The Roku Channel, according to Nielsen data. Tubi's success is attributed to its advanced algorithm for content recommendation, contrasting with Pluto's linear…
Interactive Advertising Bureau (IAB) forecasts a 16% increase in digital video advertising spending, reaching $62.9 billion in 2024. Digital video will surpass linear TV for the first time, capturing 52% of ad spending. Connected TV advertising will grow 12%, online…
Tubi, the free, ad-supported streaming service, captured 1.8% of monthly television viewing across streaming platforms in May, tying with Disney+ and surpassing Max, Paramount+, and Peacock. Despite this success, Tubi CMO Nicole Parlapiano states that Tubi does not consider itself…
PricewaterhouseCoopers' Global Entertainment & Media Outlook 2024-2028 projects that by 2028, advertising will make up nearly 28% of streaming revenue, up from 20% in 2023. The entertainment and media industry is forecasted to reach $3.4 trillion, with global OTT subscriptions…
Future Today is expanding its Fawesome app by adding 350 new titles through deals with Sony Pictures Entertainment, Samuel Goldwyn Films, and Gravitas Ventures. Available on platforms like Roku and Fire TV, Fawesome will feature films such as "Insidious" and…
