Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…
Paramount Global may drop Nielsen due to rising costs ahead of a contract deadline, with plans to switch to VideoAmp if no deal is reached. This comes amid Paramount's efforts to cut costs, including a 15% workforce reduction and potential…
The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…
LG smart TVs, including OLED models, are now displaying full-screen ads before screensavers when idle. These ads promote both LG and third-party products, but can be disabled in the settings. As LG expands its webOS platform, more ads are expected…
In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…
Victory+, a new ad-supported streaming service from the Dallas Stars and APMC, launched to broadcast Stars and select Anaheim Ducks games, bypassing traditional RSNs. This direct-to-consumer model challenges the declining RSN framework. APMC’s Chief Strategy Officer, Narendra Nag, explained to…
Skip evaluates Pluto TV's partnership with French broadcaster M6, where both companies are exchanging content and joining forces on ad sales in the French AVOD market. Pluto TV will provide 12 channels and nearly 3,000 hours of content to M6’s…
Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This seamless experience, powered by AI and secure payment systems, boosts conversion rates and enhances user convenience. Platforms like YouTube and…
