Jack breaks down how evolving privacy laws like GDPR and CCPA are reshaping the media industry, especially with AI and blockchain tech on the rise. He highlights the shift away from third-party cookies and the push for privacy-first business models,…
Sony and Disney marketing execs discussed using TikTok and influencers to boost audience engagement at the Variety and TikTok Culture Catalysts Dinner. They highlighted how TikTok's algorithm and authentic influencer partnerships are crucial for building fan communities and driving business…
Amazon is expanding its Prime Video ads to five new international markets in 2025, including Brazil and India, while increasing ad volume in the U.S. The company hints at Prime Video’s potential profitability as a standalone service, thanks to ad-supported…
Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.
The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
Amazon India has acquired MX Player and merged it with its AVOD platform miniTV to create Amazon MX Player, a free streaming service with over 250 million users. The merger enhances Amazon's advertising reach in India while keeping the platform…
Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…
Skip highlights the increasing frustration consumers feel with streaming platforms, as revealed by the Q2 2024 TiVo Video Trends Report. Viewers are abandoning bloated subscription models, and ad-supported streaming is emerging as the preferred option, with an 18% drop in…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…
