Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…
Parks Associates reports that Spanish-speaking households in the U.S. outspend the average household by around $20 on subscription streaming video services (SVOD), with an average monthly spend of $96 compared to $76 for the general population. Hispanic-identifying households are more…
LG Ad Solutions' report, The Inclusive Screen: Black Americans, highlights the significant purchasing power of Black and African American CTV viewers and their higher likelihood to act after seeing CTV ads. Nearly half of respondents visit a website after viewing…
TheWrap looks at how legacy media companies are inching toward streaming profitability through cost-cutting, bundling, ad tiers, and price hikes, though challenges remain. Disney posted its first combined streaming profit, with ESPN+ leading the charge, while Paramount+ and Warner Bros.…
iSpot has been certified by the U.S. Joint Industry Committee (JIC) for its TV ad measurement capabilities, including its iSpot Data Connect methodology. This makes iSpot the only provider certified for transactions across all key currency classifications in TV advertising.…
Paramount's Q2 2024 earnings report revealed a 2.8 million subscriber loss for Paramount+, attributed to the planned exit from a South Korean bundle deal. Despite this, the company reported strong financial performance with a 16% increase in advertising revenue and…
Vizio reported Q2 net revenue of $437.3 million, up 11% year-over-year, with gross profit rising 16% to $99.5 million. Platform+ revenue increased 19% to $169.4 million, and SmartCast ARPU grew 16% to $35.39. The company reached 18.8 million SmartCast active…
The Future of TV Briefing provides an updated glossary of key terms used in the TV, streaming, and digital video industry, aiming to clarify and standardize terminology. The guide includes definitions for terms like "Advanced audiences," "AI," "AVOD," "CTV," "FAST,"…
Origin's Fred Godfrey highlights the evolving landscape of Connected TV (CTV) advertising, with ad spend projected to surpass $30 billion in 2024. This growth presents challenges such as maintaining viewer attention, combating ad fatigue, and enhancing ad relevance. Innovative solutions…
Netflix is further reducing ad prices, with CPMs now ranging from $20 to $30, down from previous highs of $39 to $45 in 2023. The new rates are $20 for a 15-second ad and $25 for a 30-second ad. This…
