The "streaming wars" persist as Netflix, YouTube, Disney, and Amazon leverage their distinct strengths, analyzed through "Streamonomics." Netflix’s "Primacy Advantage" comes from its first-mover status, while YouTube’s "Urgency Advantage" is driven by its creator-based model. Disney excels with its unmatched…
LG smart TVs, including OLED models, are now displaying full-screen ads before screensavers when idle. These ads promote both LG and third-party products, but can be disabled in the settings. As LG expands its webOS platform, more ads are expected…
In his inaugural issue, The Streaming Madman delivers a fiery critique of the streaming and advertising industries, warning that without ad revenue, streaming could implode like the dot-com bubble. He mocks the clash between old-school ad execs and the chaotic…
Victory+, a new ad-supported streaming service from the Dallas Stars and APMC, launched to broadcast Stars and select Anaheim Ducks games, bypassing traditional RSNs. This direct-to-consumer model challenges the declining RSN framework. APMC’s Chief Strategy Officer, Narendra Nag, explained to…
Skip evaluates Pluto TV's partnership with French broadcaster M6, where both companies are exchanging content and joining forces on ad sales in the French AVOD market. Pluto TV will provide 12 channels and nearly 3,000 hours of content to M6’s…
Jack explains how in-stream shopping technology is revolutionizing digital advertising and e-commerce by enabling purchases directly within streaming content. This seamless experience, powered by AI and secure payment systems, boosts conversion rates and enhances user convenience. Platforms like YouTube and…
Netflix co-CEO Greg Peters revealed plans to air an NFL game with unique features to "Netflix-ify" the experience, signaling further interest in live sports. He also discussed the company's strategic entry into advertising, contrasting Netflix’s premium approach with Amazon’s ad-heavy…
Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…
A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…
Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…
