ESPN and Major League Rugby (MLR) have signed a multiyear media rights deal that will bring all MLR regular season and playoff games to ESPN+, with select matches airing on ESPN2. The agreement aims to expand MLR’s reach as the…

Paramount Pictures has struck a major slate financing deal with Domain Capital Group, covering at least 30 films, including The Smurfs Movie, The Naked Gun reboot, and The Running Man. The agreement, which could extend to 40 films, expands Domain’s…

Netflix is rolling out its in-house ad tech across Europe on February 24, expanding programmatic ad buying in key markets. Advertisers are pushing for lower prices as competition from Amazon and YouTube drives down CPM rates. While Netflix has added…

On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…

Netflix is reportedly considering a bid for Formula 1's U.S. media rights, potentially taking over from ESPN, whose exclusive negotiating window has expired. The streamer, credited with F1's growing popularity in the U.S. due to Drive to Survive, has been…

The FCC is weighing new rules to crack down on loud TV commercials after a surge in complaints. While the 2010 CALM Act set volume limits, enforcement has been weak, and streaming remains unregulated. A proposed rulemaking could tighten oversight—including…

Digital i’s YouTube Audience Trends Report reveals that long-form content accounts for 73% of all YouTube viewing time in the US, up from 65% in October 2023. The shift is most pronounced among 18-24-year-olds watching on mobile, with their time…

China’s State Administration for Market Regulation (SAMR) is scrutinizing Apple’s 30% in-app purchase commission and restrictions on third-party payments, citing potential anti-competitive practices. The review follows disputes with Tencent and ByteDance and comes amid rising US-China tensions. With an 11%…

The Hollywood Reporter introspects on cable news' uncertain future as ownership changes, declining pay-TV revenues, and shifting consumer habits reshape the industry. MSNBC is being spun off, CNN is restructuring, and Fox News may face a sale if Rupert Murdoch…

Disney is prioritizing “skinny bundles” over its Venu sports streaming venture, citing their growing appeal and Venu’s redundancy. CEO Bob Iger confirmed ESPN will also launch a standalone streaming service with betting and fantasy sports features. Disney is merging Fubo…