LG is launching an Innovation Lab under its LG Ad Solutions division to develop new methods for delivering more personalized and targeted ads on its webOS streaming platform and beyond. With streaming viewership growing and ad-supported models becoming more popular,…

Fox CEO Lachlan Murdoch signaled the company's intent to pursue mergers and acquisitions, leveraging its strong balance sheet. Fox will continue investing in live content like news and sports, as well as in Tubi, but plans to acquire 18% of…

Synamedia’s Senza is a $10 streaming device that shifts its functionality to the cloud, allowing advanced features like split-screen viewing and animations on low-cost hardware. Aimed at TV operators and media companies, it reduces the need for expensive devices, though…

TheWrap looks at anime’s growing influence on U.S. streaming platforms, highlighting its appeal to younger, male audiences. Hulu leads the genre with 11.8% of its demand tied to anime, supported by the largest anime library, while Netflix captures 6.8% of…

AWS has launched the "Cloud Native Agile Production" (CNAP) project, developed with BBC, Sky, Adobe, and others, to streamline live media production in the cloud. CNAP enables faster content creation and editing across multiple platforms. The project will be showcased…

YouTube TV has solidified its position as the 4th largest live TV streaming provider in the U.S., with a subscriber base of over 8 million. After adding 50,000 new subscribers in Q2 2024, the service is poised for further growth…

Comcast’s NBC and Peacock drew 33 million viewers for the 2024 NFL season opener, peaking between 9:30 p.m. and 9:45 p.m. ET. The game averaged 28.9 million viewers, marking the most-watched NFL kickoff game in history. Peacock contributed 4.6 million…

FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…

Disney's ESPN is deepening its involvement in the sports betting world by launching ESPN BET in partnership with Penn Entertainment, leveraging its sports content to enhance the betting experience. Penn will pay ESPN $1.5 billion over 10 years and grant…

Disney's internal data leak in July revealed that Disney+ generated over $2.4 billion in revenue during the March quarter, making up 43% of the company's direct-to-consumer revenue, which includes Hulu and ESPN+. This emphasizes Hulu's value as Disney seeks to…