Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…

Omdia projects global online consumer spending to hit $6.6 trillion by 2029, with shoppable TV emerging as a major opportunity. Amazon and Walmart are adapting, with Walmart’s Vizio acquisition boosting its digital advertising and shoppable TV strategy. While CTV and…

TAG Video Systems and Harmonic are teaming up to showcase cloud-optimized video monitoring at NAB 2025. Their demonstration will highlight the integration of TAG’s Realtime Media Platform with Harmonic’s VOS360 Media SaaS, offering broadcasters real-time visibility, improved stream quality assurance,…

Paramount and Skydance are pushing to close their $8 billion merger by March 20, but they’re still waiting on FCC approval and dealing with a lawsuit from NYC pension funds. The deal includes Skydance buying National Amusements for $2.4 billion…

Cineverse is integrating SymphonyAI’s Revedia DataOps to unify streaming viewership and revenue data across AVOD, TVOD, SVOD, and FAST. This move enhances its AI-powered analytics, optimizing content distribution, ad sales, and revenue growth while strengthening its Matchpoint platform.

Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.

TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…

The Alliance for Creativity and Entertainment (ACE) has filed lawsuits against two U.S. operators of illegal IPTV services, targeting Brandon Weibley’s “Shrugs” and “Zing” and Zachary DeBarr’s “Outer Limits IPTV.” The suits seek injunctions and millions in damages as part…

Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…

Warner Bros. Discovery is launching Max in Australia on March 31, available through major app stores, with Foxtel subscribers getting access for free. The rollout is part of WBD’s global expansion and comes just in time for The Last of…