Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…

Warner Bros. Discovery is launching Max in Australia on March 31, available through major app stores, with Foxtel subscribers getting access for free. The rollout is part of WBD’s global expansion and comes just in time for The Last of…

YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…

Netflix is investing $1 billion over the next four years to develop original movies and TV shows in Mexico, strengthening its commitment to local content and talent. Announced by Co-CEO Ted Sarandos alongside Mexican officials, the plan includes $2 million…

Paramount's merger with Skydance got the green light from the SEC and European Commission, but it's not smooth sailing just yet. The FCC is digging into the deal, partly due to renewed political drama around CBS News, and shareholders are…

Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…

Sonos is launching a set-top designed as a home theater hub with HDMI switching, advanced audio, and content aggregation. It will rely on smartphone control instead of a remote and may include ad-supported features via The Trade Desk. Priced between…

Starz and YouTube have expanded their partnership with a new promo offering YouTube TV and YouTube Primetime Channels subscribers 30 days of free access to Starz’s content. The limited-time deal, available through April, coincides with major televised events like the…

Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…

Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…