Parks Associates’ latest data shows Prime Video holding the top spot in the U.S. SVOD market for the third year in a row, ahead of Netflix and Disney+. With 88% of U.S. households using a streaming service and 42% opting…

Netflix has reached 70 million monthly users on its ad-supported tier, driven by affordable pricing and premium feature additions. Over half of new sign-ups in ad-enabled regions choose the ad tier, and Netflix expects ad revenue to surpass $3 billion…

Dan Calzone, in his debut on The Streaming Wars, discusses how influencers are displacing traditional movie stars as younger audiences prioritize authentic, short-form content over polished productions. Platforms like YouTube and TikTok, with their vast reach and direct fan connections,…

Sony Pictures faced mixed outcomes in Q2, with declines in home entertainment and theatrical revenues offset by strong growth in streaming and music. Group-wide, Sony’s net income surged 75%, driven by strategic gains in gaming and third-party content licensing. Sony’s…

Paramount Global reported its second consecutive quarterly profit in streaming, driven by a $49 million gain and 3.5 million new subscribers for Paramount+. Overall revenue fell 6% due to declines in the TV and film segments, with linear TV profits…

Xperi reported Q3 revenues of $132.9 million, with notable growth in its pay-TV segment, reaching $81.67 million. The company nears 1 million TiVo-powered smart TVs, mostly in Europe, and anticipates reaching 2 million by year-end, when units are expected to…

Victory+ has partnered with Amagi to deliver over 60 new FAST channels on its sports streaming platform, monetized via Amagi ADS PLUS. This collaboration expands Victory+’s content offerings ahead of its free regional NHL broadcasts, enhancing viewer engagement and ad…

Kirby chops it up with The Streaming Madman, exploring his picks for the worst mergers of all time and examining the turbulent world of media consolidations. Kicking off with the rumored Warner Bros. Discovery and Paramount merger, ultimately abandoned by…

Jack outlines the critical issue of ad fraud in OTT and CTV advertising, emphasizing the impact on ad visibility and budget effectiveness. He explains common types of fraud, including domain spoofing, bot clicks, and device hijacking, which mislead advertisers and…

Warner Bros. Discovery reported $289 million in streaming profits for Q3 2024, thanks to Max’s record 7.2 million subscriber gain, bringing its DTC count to 110.5 million. However, industry watchers note that not all of these subscribers are direct-to-consumer, raising…