Paramount Global rejected Project Rise Partners’ $13.5 billion last-minute counteroffer and is moving ahead with an $8 billion merger with Skydance Media. PRP’s bid came too late, as Paramount’s go-shop window closed in August.

From the Archives chronicles Brightcove’s two-decade evolution as a trailblazer in cloud video technology, driving innovation and shaping the online video industry. Founded in 2004, Brightcove introduced groundbreaking products like Video Cloud, forged key media partnerships, and executed strategic acquisitions…

A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…

December 2024 set new streaming records, with Netflix adding 19 million subscribers in Q4, surpassing 300 million globally. Streaming captured 43.4% of total TV watch time, driven by exclusive content and live events. Platforms like YouTube, Prime Video, and Max…

Plex has unveiled major updates aimed at enhancing content discovery, community interaction, and streaming functionality in 2025. Key additions include user reviews, public user profiles, and a redesigned interface preview for Apple TV, focused on streamlining navigation and customization. Advanced…

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…

The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…

NASCAR is launching its first FAST channel, the "NASCAR Channel," on Tubi starting January 29, offering 24/7 free content, including classic races, original series, live events, and documentaries. This partnership helps NASCAR expand its audience reach, deepen fan engagement, and…

The Streaming Wars dives into Recurly’s 2025 State of Subscriptions report, which reveals retention is now the primary driver of subscription growth. For streaming services, this means embracing strategies that build loyalty. The report emphasizes that retention isn’t just about…