In his latest column, Jack explores the transformative impact of artificial intelligence (AI) on Ad Tech, highlighting key trends such as programmatic advertising, personalization, creative optimization, and predictive analytics. AI's ability to process large datasets and deliver real-time insights is…

Gracenote, a Nielsen company, has launched the Watch Prompts dataset to enhance viewer engagement on video platforms. Combining AI and human expertise, the tool offers content highlights, talent spotlights, and comparisons to help viewers make decisions, increasing platform retention and…

YouTube surpassed Disney as the most-watched media company in the U.S. in July 2024, accounting for 10.4% of total TV viewing according to Nielsen’s Media Distributor Gauge. We look at how a surge in younger viewers, particularly those aged 2-17…

We look at why The Trade Desk's entry into the TV operating system market signals a pivotal shift in the battle for control over the living room entertainment experience. As companies like Roku, Amazon, and Google have dominated this space,…

VIZIO has introduced the VIZIO Sports Zone, a centralized content hub on its Smart TVs that simplifies the discovery of live sports events across various streaming platforms. This feature, accessible directly from the VIZIO Home screen, allows users to easily…

Bango has entered into a strategic partnership with Disney to expand the reach of Disney+ through its Digital Vending Machine® (DVM™), allowing telecom operators and service providers to bundle the streaming service with their consumer offers. This move is expected…

Jack Wagner dives into the ever-shifting world of CTV, OTT, and FAST channels, spotlighting the surge of interactivity that's reshaping the game. He breaks down the latest trends, like shoppable TV, interactive ads, AI, AR, and voice control, all designed…

Apple is upgrading its Apple Sports app with new features ahead of the NFL and college football seasons, including Live Activities and a dynamic drive tracker for real-time engagement. The app is also expanding its coverage to include UEFA Champions…

Amazon's recent rebranding of Freevee channels to Prime Video Channels on Fire TVs suggests a potential shift in its streaming strategy, fueling speculation about the future of its free, ad-supported service, Freevee. This change could indicate that Amazon is considering…

ESPN has launched "Where to Watch," a universal guide on its app and website that helps users find live sports games across various streaming platforms. This move signifies ESPN's strategic shift towards becoming a central hub for sports fans, integrating…