Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…

Hollie Choi has been appointed president and CEO of OTT.X, succeeding Mark Fisher. With experience at EIDR, Disney, and Fox, Choi brings expertise in metadata governance and digital asset management. Her leadership aims to drive growth and innovation in the…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

Andrew Wamugi highlights how EverPass Media's partnership with Netflix to stream NFL Christmas Day games in commercial venues expands EverPass’s sports portfolio and Netflix's out-of-home distribution strategy. Wamugi notes that this deal strengthens EverPass’s position as a key intermediary in…

Kirby critiques the long-standing rumors of an Apple-branded TV, arguing that the company is unlikely to enter the low-margin, highly competitive TV hardware market. With tvOS and Apple TV+ already integrated into most smart TVs, and innovations like the Vision…

The Streaming Wars spoke with executives from MyBundle TV, Bango, eClerx, and Giant Worldwide about how streaming services leverage Black Friday to drive growth. Platforms like Hulu, Disney+, and Peacock attract subscribers with steep discounts, while bundling, data-driven personalization, and…

As WWE transitions key content to Netflix starting January 2025, our latest From the Archives chronicles the history of the WWE Network, from its groundbreaking 2014 launch to its partnerships with Peacock and Netflix. The $5 billion, 10-year deal will…

Bending Spoons is acquiring Brightcove in a $233 million all-cash deal, valuing the company at $4.45 per share and taking it private. This marks Bending Spoons’ entry into the enterprise SaaS market, leveraging Brightcove’s streaming expertise. However, the deal raises…

Kirby sat down with Plex Co-Founder Scott Olechowski and VP of Product Design Jason Williams to explore the company’s UX overhaul, aimed at enhancing engagement through improved navigation and discovery tools. With a focus on user feedback, the redesign simplifies…

Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.