Lionel Messi has launched his own production company, 525 Rosario, named after his Argentine hometown, in partnership with Smuggler Entertainment. Based out of Miami and LA, 525 Rosario will produce premium content, including family-friendly shows and branded storytelling, with Smuggler's…

Netflix's forthcoming “Kids Playlists” function as linear channels under a different name, offering a curated, passive viewing experience. This move echoes what industry experts, like Kirby Grines, predicted: streaming platforms will shift toward linear-style content to encourage discovery. Launching on…

Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…

YouTube is revamping its connected TV app as it solidifies its position as the most-watched media company, surpassing competitors like Netflix and Disney+. The updates, announced at the Made on YouTube event, include features like episodic content organization, immersive previews,…

Ted Sarandos, Netflix's co-CEO, emphasized the importance of variety in programming during his keynote at the 2024 Royal Television Society’s London Convention. Sarandos highlighted Netflix's commitment to catering to diverse tastes, rejecting the notion that the platform offers too much…

AMC Networks and Roku have launched AMC+ with ads on The Roku Channel for $4.99 per month, providing a more affordable ad-supported option for subscribers. This tier offers the same content as the ad-free version, including popular shows like The…

In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…

Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…

Jack explores how multiview streaming is transforming the way fans watch live sports, allowing them to view multiple games or angles on a single screen. Originally popularized in France, the technology has gained traction in the U.S. with platforms like…

In his latest column, Jack Wagner explores the transformative impact of self-service ad buying on the global digital advertising landscape. These platforms have democratized ad access, allowing businesses of all sizes to control and optimize campaigns directly, without intermediaries. While…