Sonos is preparing to enter the video streaming hardware space with its long-rumored set-top box, codenamed Pinewood. While reports of the product have circulated for over a year, new leaks provide a clearer picture of the company’s plans. The Verge claims to have seen images of the device—not the actual hardware—confirming key details about its design and functionality.
Unlike traditional streaming boxes from Apple, Amazon, Google, and Roku, Pinewood is positioned as more than just a content player. It is designed to serve as the central hub for a Sonos-powered home theater setup, integrating streaming, HDMI switching, and advanced audio capabilities. This move signals Sonos’ ambition to expand its role in the living room—an area traditionally dominated by major tech platforms.
A Different Approach to Streaming
A newly surfaced patent application suggests Pinewood will rely heavily on mobile phones for setup, control, and content discovery, moving away from traditional remotes and on-screen menus. The application, which refers to the device as Sonos TV, emphasizes the advantages of second-screen control over conventional interfaces.
Sonos’ strategy includes:
- Second-Screen Control Over Traditional Navigation – The patent describes a system where a smartphone, rather than a remote, serves as the primary interface for content discovery and device management. The filing argues that this approach simplifies the user experience and eliminates the need for an on-device app store.
- Integrated Content Aggregation – Pinewood is expected to offer a unified search and discovery experience across multiple streaming platforms, reducing fragmentation.
- HDMI Switching and Home Theater Integration – Multiple HDMI passthrough ports will allow external devices, such as gaming consoles and 4K Blu-ray players, to connect through Pinewood. This could help mitigate persistent audio sync issues and enable new home theater configurations, including standalone Sonos speakers as front left and right channels for Dolby Atmos setups.
- Advertising and Monetization Potential – Sonos’ partnership with The Trade Desk suggests an ad-supported component may be integrated into its streaming ecosystem, though details on execution remain unclear.
Pricing and Market Positioning
Reports indicate that Pinewood will be priced between $150 and $400, with Bloomberg’s Mark Gurman suggesting it will likely fall toward the lower end of that range. If Sonos chooses a premium price point, it will need to differentiate itself from lower-cost competitors while justifying the value of its ecosystem. The absence of a traditional app store and reliance on smartphone control could also shape how the device is positioned against existing streaming solutions.
The Take
Sonos’ entry into the streaming hardware market aligns with its broader push to deepen integration between its audio ecosystem and home entertainment. By combining content aggregation, HDMI switching, and expanded audio configurations, Pinewood is positioned as a potential alternative to traditional set-top boxes and soundbars. However, its reliance on second-screen control, possible ad-supported elements, and pricing strategy will determine how much traction it gains in a competitive market already dominated by established players.
