Sports streaming joint ventures are like the reality dating shows of the media world: full of big promises, endless drama, and almost no chance of lasting success. The latest casualty? Venu Sports, the much-hyped collab between Disney, Fox, and Warner Bros, which has officially gone belly up before even launching.
In a joint statement this week, the three media giants put their glossy spin on the demise of their brainchild:
“After careful consideration, we have collectively agreed to discontinue the Venu Sports joint venture and not launch the streaming service. In an ever-changing marketplace, we determined that it was best to meet the evolving demands of sports fans by focusing on existing products and distribution channels.”
Translation: It was a bad idea, we knew it, and now it’s over.
Raptor, the Hulu-Fubo Deal, and the Final Blow to Venu
Before the doomed streamer was even called Venu, it carried the ominous codename “Raptor.” Perhaps the partners should’ve taken the prehistoric hint—because this venture was bound for extinction.
The project’s shaky foundations were already exposed with its steep $42.99 price point and the absence of crucial content from CBS and NBC’s NFL games. But the real dagger came not from its competitors, but from within the house of one of its owners: Disney.
Earlier this week, Disney announced a deal to merge Hulu + Live TV with Fubo, creating a powerhouse live TV streaming service with a combined subscriber base of 6.2 million. As part of this deal, Disney secured a 70% stake in Fubo, effectively taking over the sports-focused vMVPD. The implications for Venu were devastating.
How the Hulu-Fubo Deal Doomed Venu
Venu was already embroiled in a legal battle with Fubo over alleged anti-competitive practices, with a temporary injunction preventing its launch. Instead of dragging out a messy trial scheduled for October 2025, Disney’s legal team took the strategic route of buying the plaintiff outright. Fubo agreed to drop the lawsuit as part of the acquisition, but the writing was on the wall for Venu.
Here’s the catch: Disney’s plans for Fubo eerily mirror Venu’s original pitch. By combining Hulu’s entertainment-heavy offerings with Fubo’s sports-first focus, Disney effectively created what Venu was supposed to be—a live sports aggregator with an ESPN-centric sports package. Why would Disney compete against itself? The answer is simple: it wouldn’t.
As Disney and its partners claimed to be “carefully considering” Venu’s future, their real focus was on building a competitive alternative to YouTube TV, leveraging Hulu + Live TV’s existing audience while positioning Fubo as the go-to option for sports enthusiasts.
A “Gradual” Death
Disney’s acquisition of Fubo didn’t just kill Venu—it buried it in strategic ambiguity. The NBA rights that WBD lost to Amazon had already weakened Venu’s content slate. Without a critical mass of must-watch games, Venu’s $42 price tag became increasingly untenable. Add in the competition from a revitalized Fubo and Hulu bundle, and Venu’s fate was sealed.
While Disney, Fox, and Warner Bros. Discovery maintained a united front, claiming they were “discontinuing” Venu due to shifting market dynamics, the reality is that Disney’s new deal left no room for the joint venture to succeed. The other partners—already skeptical of the venture’s viability—were likely relieved to see it shelved.
A History of Failure: Venu Joins the Sports JV Graveyard
Venu isn’t the first, and it won’t be the last, sports joint venture to flame out spectacularly. From The Baseball Network’s botched attempt to regionalize playoff broadcasts to Sinclair’s ill-fated Bally Sports rebrand, the sports media landscape is littered with the wreckage of over-ambitious projects.
What makes Venu’s demise particularly galling is the hubris of its backers. The NFL, NBA, MLB playoffs, March Madness—Venu promised fans all the biggest games but never addressed the glaring logistical and financial hurdles of uniting such disparate content. Worse still, ESPN was already preparing to launch its own standalone streaming service, leaving everyone wondering why the company thought a second, nearly identical product was necessary.
The Take
Venu Sports’ demise wasn’t just a predictable flop—it was an inevitable one. The partnership lacked cohesion, the content slate was incomplete, and the price point was laughably high. Disney’s decision to pivot to Fubo was a clear admission that Venu wasn’t built to last.
For Disney, the Hulu + Live TV and Fubo merger is a smarter, more streamlined path to dominating the vMVPD space. For Warner Bros. Discovery and Fox, Venu’s failure is a reminder that collaboration isn’t always the answer. And for sports fans? They’re still stuck juggling subscriptions to catch all the action.
In the end, Venu was less about serving fans and more about surviving the streaming wars. Unfortunately, the only game it managed to win was “How Fast Can We Fold?”
