Walmart Completes $2.3 Billion Acquisition of Vizio: A Comprehensive Look at the Strategic Implications
Kirby Grines
Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…
