Tag: viewer behavior

Tubi, in partnership with The Harris Poll, released The Stream 2025 report, revealing key trends reshaping the streaming landscape, especially among Gen Z. The study shows rising subscription fatigue driven by cost increases, shifting preferences toward ad-supported services, and a…

Synthesia and Statista report that video accounts for over 82% of internet traffic. The brain processes visual information 60,000 times faster than text, making video highly effective for retention and emotional connection. Contextual advertising, which aligns ads with content, boosts…