Tag: streaming behavior

Roku and MAGNA’s new study, “TV Attention, Deconstructed,” reveals how streaming has upended traditional TV advertising rules. Time of day is less relevant, model diversity boosts ad attention by 18%, and ad spacing is significantly more effective on streaming versus…

Gen Z and younger millennials aren’t disengaging from streaming—they’re optimizing. According to Ampere Analysis, this high-value cohort cycles in and out of services based on perceived value, not loyalty, and demands daily engagement, not just tentpole content. Platforms that fail…

Sky’s 2024 Attention Index highlights a major shift toward on-demand viewing in the UK, with smart TVs and mobile devices becoming the go-to screens. Despite this, live sports — especially football, F1, and darts — continue to anchor linear TV.…