Tag: social media monetization

Snapchat launched Snapchat+ Platinum, a $15.99/month tier that removes most in-app ads, pushing its premium monetization strategy further. With 12 million Snapchat+ subscribers, it’s outpacing other social media paid services, but the steep price tag raises questions about demand. Snap’s…

The Bank of America Institute reports that the creator economy peaked in 2021, with most creators earning under $15,000 annually—far below the average full-time U.S. employee. As paid partnerships decline and algorithms drive income volatility, platforms like Patreon and Substack…