Tag: roku

From the Archives explores the rise and fall of M-GO, a 2013 joint venture between Technicolor and DreamWorks that aimed to simplify digital rentals and purchases with a user-first, cross-platform approach. M-GO distinguished itself by supporting UltraViolet, embedding directly into…

Roku and MAGNA’s new study, “TV Attention, Deconstructed,” reveals how streaming has upended traditional TV advertising rules. Time of day is less relevant, model diversity boosts ad attention by 18%, and ad spacing is significantly more effective on streaming versus…

TelevisaUnivision is replacing Donna Speciale with Tim Natividad as President of U.S. Advertising Sales and Marketing, effective June 9. Natividad, with a strong background at TikTok, Roku, Amazon, and Google, brings platform and data-driven expertise at a time when the…

CTV isn’t just riding the ad-supported wave, it’s rewriting the rules of engagement. As cheaper, ad-supported tiers dominate the market, the big shift isn’t just in how people watch, but how they act. Platforms are making screens clickable, merging ads…

Roku reported strong Q1 results with $1.02 billion in revenue, up 16% YoY, driven by platform revenue growth and increased streaming hours. The standout move was its $185 million acquisition of Frndly TV—not for its content, but for its business…

Apple was referred to federal prosecutors for potential criminal contempt after a judge ruled it violated a 2021 court order and continued its anticompetitive App Store practices. The decision undercuts the justification for Apple’s 30% platform tax and could destabilize…

Roku continues to lead the U.S. connected TV market, but its limited international presence is becoming a serious strategic risk as Samsung and others scale globally. While Roku dominates programmatic ad transactions and device penetration in the U.S., Samsung is…

CNBC has launched CNBC+ on Apple TV and Roku, offering subscribers live global programming and on-demand access to its U.S. shows for $14.99 per month. The move supports CNBC’s direct-to-consumer strategy as linear subscribers decline, and positions the network to…

Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…

Roku tested an unskippable ad that played before users could even reach the home screen, triggering immediate backlash from frustrated customers. While the test was limited, the overwhelmingly negative response highlighted growing concerns about platform-driven advertising, even for users paying…