Tag: roku

Roku has acquired exclusive U.S. streaming rights for X Games Aspen 2025 and a summer event, streaming them on The Roku Channel’s free sports channel. A new X Games FAST channel will feature highlights, interviews, and archival content, aligning with…

Roku and Comcast’s FreeWheel have expanded their partnership to enable real-time bidding on Roku’s app ecosystem, including The Roku Channel. This integration reduces fragmentation in the CTV marketplace, enhancing advertiser reach and transparency while supporting growing demand for ad-supported streaming.

Kristina Shepard, former VP at Roku, has joined NBCUniversal as EVP, Streaming and Performance Sales and Partnerships. She will lead efforts to diversify revenue streams and expand digital partnerships across streaming, programmatic, and FAST networks. Shepard’s appointment comes ahead of…

Roku CFO Dan Jedda announced the company’s goal to grow from 85 million to 100 million active user accounts within 18 months, fueled by strong sales of its branded TVs at retailers like Target, Best Buy, Walmart, and online at…

Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…

MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…

Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…

The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…

Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…

Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot back to third-party distribution. Originally focused on direct-to-consumer sales, WBD’s move reflects current priorities to boost cash flow and manage…