The Trade Desk Enters Smart TV Market with Ventura OS to Rival Amazon and Roku
The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku ...
The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku ...
Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The ...
Warner Bros. Discovery has added Max to The Roku Channel as part of its channels lineup, marking a strategic pivot ...
Parks Associates’ report, “Battle of the Platforms: Assessing Connected TV Ecosystems,” reveals that Roku, Amazon Fire TV, and Samsung dominate ...
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways ...
Allen Media Group (AMG) has expanded its Local Now streaming service by launching 10 city-specific, free news channels on The ...
Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its ...
Over at StreamTV Insider, Kirby discusses the growing frustration among media companies over platform taxes and the loss of customer ...
The Streaming Wars' latest analysis highlights the growing contention between streaming services and platform gatekeepers over platform taxes that can ...
Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart ...