Tag: MLS Season Pass

Major League Soccer kicks off its 30th season amid concerns over its exclusive Apple TV+ deal and lack of viewership transparency. Commissioner Don Garber deflected blame to Apple for not sharing subscriber numbers, fueling doubts about the success of MLS…

Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…

Kirby calls out Apple and MLS for failing to make their $2.5 billion streaming deal a success. The 2024 MLS Cup’s viewership plummeted, with Apple TV+ reportedly drawing just 65,000 viewers. In response, Apple is putting MLS Season Pass on…

MLS is moving its studio production to WWE headquarters in Stamford, Connecticut, under an expanded deal with IMG. The new 30,000-square-foot facility will support live programming for MLS Season Pass on Apple TV+, with plans to enhance content and production…

MLS plans to make Season Pass on Apple TV+ more accessible in 2025 after poor 2024 viewership, including a 47% drop for the MLS Cup. Changes include integrating matches into pay TV guides, exploring wireless carrier partnerships, and introducing featured…