Tag: Interactive ads

Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…

Disney has launched its first global Disney+ holiday sponsorship program, featuring over 100 brands across North America, EMEA, and LatAm. Ads will appear in holiday programming, alongside interactive formats like Hulu's "Shop the Scene." Sponsorships will also integrate with tentpole…

Instacart and Roku have expanded their partnership to offer shoppable CTV ads, with home-screen placements and advanced targeting using Instacart data for a seamless shopping experience.

FuboTV has introduced The Triple Play, a proprietary Connected TV (CTV) ad format that offers advertisers a prominent position on Fubo's home screen, launching with a national retailer's back-to-school campaign. The format features branded banners, custom content carousels, clickable branded…

Brightline's study shows that interactive ads on Connected TV improve engagement and recall, with a 36% stronger unaided recall and 79% aided recall compared to 72% for standard ads. Combining standard and interactive ads increased unaided recall by 58% and…