Tag: global streaming growth

TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…

Netflix blew past expectations in Q4 2024, adding a record-breaking 19M subscribers and crossing 300M total. With subscriber numbers retired, the focus shifts to revenue, margins, and its bold bets on live sports and ads.

Roku has reached 90 million global streaming households, representing nearly half of U.S. broadband homes. The milestone underscores Roku’s market dominance, driven by its affordable devices, integration into smart TVs via the Roku TV program, and its rapidly growing ad-supported…