Chick-fil-A Play: Winging It or Crafting a Blueprint for Brands?
Ragul Thangavel
Chick-fil-A is launching its streaming app, Chick-fil-A Play, on November 18, positioning the brand beyond its restaurant roots. Like LEGO and Red Bull, Chick-fil-A aims to deepen customer engagement through content, while opening new revenue streams via ad placements and…
