Tag: ad spend

Wurl’s CTV Trends Report breaks down the state of streaming in 2025—FAST is booming, live sports are pulling more eyeballs, and ad-supported models are reshaping the game. While streaming dominates, session lengths and total viewing hours are still a fight,…

MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…

The IAB reports that connected TV (CTV) ad spending is set to surpass online video (OLV) by 35% this year, with programmatic buying now the dominant method for CTV transactions, comprising 75% of buys. The IAB Digital Video Ad Spend…