Apple appears to be shifting its strategy by licensing its original films to third-party platforms to expand content visibility and boost revenue. This marks a departure from Apple’s exclusivity-driven streaming model and addresses the platform’s financial performance challenges, despite its…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
The Streaming Wars riffs on Netflix's decision to exit interactive content, delisting most choose-your-own-adventure titles while keeping only a few. This shift aligns with Netflix’s strategic pivot toward gaming and generative AI, underscored by Mike Verdu’s promotion to VP of…
Skip examines Roku's intensified focus on "platform revenue" at a time when some media companies are increasingly looking for ways to bypass platform fees. This tension signals a potential shift in the industry as content providers strive to regain control…
Comcast has proposed spinning off its cable TV networks, excluding NBC and Peacock, into a standalone entity, aiming to focus more on broadband and streaming growth. This move reflects Comcast’s response to industry trends, as cable networks lose profitability and…
Roku reported a record $1.062 billion in Q3 revenue, a 16% year-over-year increase driven by advertising and engagement on its platform. Alongside the earnings, Roku announced it would shift its focus from reporting streaming households and ARPU to streaming hours,…
Walmart is launching a Black Friday campaign that combines episodic Hollywood storytelling with retail advertising, featuring stars like Taye Diggs and Lisa Rinna. This innovative, ten-part series aims to capture viewer attention with TV-inspired narratives and cliffhanger endings across platforms,…
Kirby riffs on Apple's new deal with Amazon to bring Apple TV+ to Prime Video Channels, viewing it as a concession that Apple has missed a larger opportunity in the streaming wars. While the partnership provides Apple with scale, it…
Plex has launched a Movie and Show Reviews feature, allowing users to review and share insights on content with their social networks. Kirby reflects on this move, comparing it to a past project for Myspace TV, and notes that Plex's…
Sources tell The Streaming Wars that Starz is on the verge of soft launching its streaming bundle with BritBox, priced at $14.99 per month and set to go live on Thursday. This move allows Starz to bypass third-party platforms like…
