BeReal has begun rolling out in-feed ads and branded takeovers in the U.S. following its €500 million acquisition by Voodoo. The platform, once a holdout against monetization, is now chasing ad dollars from brands like Amazon and Nike, despite falling…
Kirby analyzes how Apple TV+ continues to lag behind in the streaming race, despite an ephemeral bump in market share from 7% to 8% in Q1 2025, driven by the return of Severance. He argues that high ARPU and prestige…
Skip argues that CTV’s so-called transparency crisis is actually a feature of the current ad tech business model, not a flaw. Every layer — from SSPs to agencies and publishers — profits from keeping advertisers in the dark. Until advertisers…
Rogers Communications has secured exclusive Canadian NHL media rights in a new 12-year, $11 billion deal, reinforcing its dominance in Canadian sports media. The deal not only cements Rogers’ control over national hockey broadcasts but also allows for sub-licensing flexibility,…
Kirby spotlights TikTok’s soft launch of its ‘TikTok for Artists’ platform as a bold step toward owning the future of creator-led media. The new tools give artists full control over fan engagement, data, and monetization—something CTV platforms will forever gatekeep.…
Accedo’s new report, released exclusively via The Streaming Wars, breaks down how AI is actually being used inside streaming companies—not just theorized about in boardrooms. Key findings from 25 execs across 18 video services show that while AI is reshaping…
Sky’s 2024 Attention Index highlights a major shift toward on-demand viewing in the UK, with smart TVs and mobile devices becoming the go-to screens. Despite this, live sports — especially football, F1, and darts — continue to anchor linear TV.…
QVC is laying off 900 employees, about 5% of its global workforce, as part of a shift from legacy TV retail to live social shopping and streaming commerce. The company is consolidating HSN’s operations into its West Chester, PA HQ…
Infinite Reality acquired Napster for $207 million, aiming to reimagine the iconic brand as a fully immersive social music platform. The company plans to integrate Napster with its virtual environments, esports assets, and Web3 tools—enabling artists to host concerts, sell…
Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…
