Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…
Apple TV+ has expanded to Amazon’s Prime Video Channels in the U.K., Australia, and Canada, building on its U.S. launch in October. While the move boosts Apple’s reach, it reflects a strategic shift from its ambitions of ecosystem dominance to…
AWS has introduced a Buy with AWS button, enabling cloud software vendors to embed a seamless payment option on their websites. This feature simplifies transactions, enhancing customer and partner loyalty.
Disney+ launched an ESPN hub, offering bundle subscribers access to ESPN+ live sports, original content, and on-demand programming alongside Disney+ and Hulu content. Standalone Disney+ users also gain curated sports and Hulu options. This move strengthens Disney’s unified streaming strategy…
MediaPost examines tvOS consolidation as The Trade Desk launches Ventura, its new streaming OS, sparking speculation about a Roku acquisition. Analysts suggest this could expand The Trade Desk’s market presence while leveraging Roku’s 85 million households. This reflects a broader…
Warner Bros. Discovery’s Max is tackling password sharing and expanding internationally to boost profitability. CEO JB Perrette announced plans for “gentle messaging” on account sharing, with stricter measures by 2025. With 110+ million subscribers and recent profitability, Max aims to…
Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…
Walmart has completed its $2.3 billion acquisition of Vizio, gaining access to its SmartCast OS and ad-supported WatchFree+ platform. This integration positions Walmart Connect as a competitive force in CTV advertising by combining shopping and viewing data for personalized, high-margin…
Kirby critiques the long-standing rumors of an Apple-branded TV, arguing that the company is unlikely to enter the low-margin, highly competitive TV hardware market. With tvOS and Apple TV+ already integrated into most smart TVs, and innovations like the Vision…
TechCrunch analyzes how Spotify Wrapped has influenced a wave of year-in-review features streaming services. The "Wrapped" trend capitalizes on user engagement by delivering personalized insights, and reinforcing loyalty.
