Skip unpacks YouTube’s massive $10.5 billion Q4 ad haul—a 13.8% jump fueled by election-season ad dollars. YouTube continues to dominate ad-supported streaming, but its parent, Alphabet, is making Wall Street nervous with a massive $75 billion AI spending spree. Is…
Sonos is launching a set-top designed as a home theater hub with HDMI switching, advanced audio, and content aggregation. It will rely on smartphone control instead of a remote and may include ad-supported features via The Trade Desk. Priced between…
Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…
The Streaming Video Technology Alliance (SVTA) has launched the Edge Working Group to optimize edge computing for scalable, low-latency live streaming, especially for live sports. The group will define best practices for edge caching, using containerized solutions to improve performance…
TV Technology explores whether Server-Guided Ad Insertion (SGAI) will become the industry norm for dynamic ad insertion (DAI). SGAI blends Client-Side (CSAI) and Server-Side (SSAI) approaches, reducing server load while maintaining seamless playback. Its compatibility with low-latency streaming and standardization…
tvScientific has raised $25.5 million in a Series B funding round led by NewRoad Capital Partners, Roku, and Second Alpha Partners, with participation from existing investors. The company aims to expand the CTV ad market by making it a viable…
Apple reported its best-ever quarter in Q4 2024, with revenue reaching $124.3 billion, up 4% year over year, and earnings per share rising 10% to $2.40. Services revenue, including Apple TV+, Apple Music, and iCloud, grew to $26.3 billion from…
Disney has hired former Meta exec Andre Rohe as EVP of product engineering ahead of the launch of its flagship ESPN streaming service this fall. Rohe, who previously held engineering leadership roles at Meta, YouTube, and Google, will report to…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
IAB Tech Lab plans to release 31 new specifications and updates in 2025, focusing on connected TV (CTV) advertising, privacy, and moving programmatic ad practices beyond the browser. Key initiatives include new signals for live sports ads in CTV, a…
