In LA Times introspection, 2025 will bring significant shifts to entertainment. Disney’s Hulu Live TV-Fubo merger clears antitrust hurdles for its Venu Sports launch, signaling streaming consolidation. AI adoption accelerates with studios like Lionsgate, though labor concerns persist. The box…
AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…
Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…
CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…
Xperi, owner of the TiVo brand, announced at CES 2025 that TiVo OS will debut in the US on Sharp TVs, marking the brand’s return to the states after the TiVo Stream 4K. The Sharp Smart TV Powered by TiVo…
Roku has introduced Roku Data Cloud, an analytics platform offering advertisers insights into viewership habits within its ecosystem. Integrated with partners like Omnicom, PMG, and iSpot.TV, it enhances campaign planning and measurement while complementing Roku Exchange. This move strengthens Roku's…
At CES 2025, Sony highlighted its focus on anime as a key growth strategy, leveraging its assets like Crunchyroll, which has grown to 15 million subscribers, and Aniplex. Upcoming projects include Demon Slayer: Infinity Castle and a Ghost of Tsushima…
Paramount Global has extended its partnership with VideoAmp for audience measurement amid an ongoing contract dispute with Nielsen. VideoAmp will continue providing demographic and advanced audience data for 40 million households. Paramount cites VideoAmp’s tools as key to making data-driven…
Crunchyroll announced the upcoming launch of Crunchyroll Manga, a premium add-on app for iOS and Android debuting in the U.S. and Canada later this year, offering a wide selection of manga titles. Additionally, Crunchyroll will exclusively premiere an anime adaptation…
Whale TV is launching Whale OS 10 this quarter, featuring personalized profiles, AI recommendations, and a ChatGPT-powered voice assistant. The new Profit Sharing Program offers TV brands up to 40% of platform revenue. Whale TV+ is now available on all…
