Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…
Warner Bros. Discovery’s Max is expanding across seven new Asia-Pacific markets, replacing HBO Go in Southeast Asia, Hong Kong, and Taiwan. With tailored strategies like mobile-only plans and partnerships in Japan for local content, WBD aims to compete with established…
Netflix's attempt to debut in live sports with the Tyson-Paul fight faced technical failures, including buffering and glitches, undermining confidence in its ability to handle live streaming. These issues pose a serious threat to Netflix’s live ambitions, especially with critical…
John Ourand, speaking on the Marchand Sports Media podcast, highlighted the NFL’s pivotal role in sustaining traditional broadcasters like Fox and CBS, arguing that without NFL programming, networks like FS1 could collapse. However, he noted that the NFL's leverage diminishes…
Shaquille O’Neal blamed excessive three-point shooting for the NBA’s ratings decline, while Adam Silver attributed the drop to competing events like the World Series and elections. Silver emphasized the NBA’s social media growth and new streaming deal with Amazon, which…
TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…
On Fast Company’s Most Innovative Companies podcast, Dude Perfect CEO Andrew Yaffe explained the brand’s growth from a YouTube trick-shot channel with 60 million followers into a global media business. Backed by a $100 million investment from Highmount Capital, the…
MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…
YouTube has launched a gifting feature for vertical livestreams, mirroring TikTok's LIVE Gifts, to boost creator monetization. To encourage adoption, Google is offering a 50% bonus on gifts for three months. The move aims to compete in the growing livestream…
Amazon Prime Video appears to be working on adding a multiview feature, based on new Prime Video app code analyzed by Android Authority. This feature, allowing users to watch multiple live streams simultaneously, would enhance its live sports streaming experience…
