Deloitte’s Tech, Media & Telecom 2024 report reveals Hollywood's cautious approach to generative AI due to legal, copyright, and maturity concerns. Studios are exploring AI to address rising costs and unprofitable streaming ventures, focusing on tools for localization, marketing, and…
Comscore has been awarded a U.S. patent for its "Personifying Viewership Data" solution, which uses Big Data and predictive modeling to estimate person-level TV viewership, including co-viewing. This technology, integrated into Comscore's measurement tools, enhances demographic targeting accuracy for marketers…
Amazon Web Services (AWS) has named Julia White, former SAP and Microsoft Azure executive, as its new CMO, succeeding Raejeanne Skillern. The appointment comes amid leadership changes at AWS, which holds a 31% share of the global cloud services market…
The Altman Solon Global Sports Survey highlights a growing trend among younger sports fans: preferring highlights on social media and TV over full games. This shift stems from frustration with the complexity and cost of accessing live sports across multiple…
MLB is targeting 2028 to nationalize local media rights, aiming to end blackouts and unify broadcasting under a single strategy. With at least 15 teams expected to have available rights, the league sees opportunities to partner with major tech or…
Amazon Music Unlimited now includes access to one audiobook per month from Audible’s catalog of over 1 million titles, a move aimed at broadening its appeal and retaining subscribers. This perk is exclusive to Unlimited subscribers in the U.S., U.K.,…
Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
Edison Podcast Metrics reports YouTube as the top platform for weekly podcast listeners aged 13+, capturing 31% of users compared to Spotify's 27% and Apple Podcasts' 15%. YouTube's rise is driven by video podcasting, which Gen Z favors for enhanced…
Bill Bradford, a veteran in digital media and technology with leadership roles at Fox, Hulu, and Beachbody, has joined Bitcentral's board of directors. Known for driving digital transformation, Bradford led Fox’s transition to streaming and spearheaded Beachbody’s shift to a…
Netflix’s livestream of the Jake Paul–Mike Tyson fight faced technical issues, prompting NFL concerns ahead of Netflix’s Christmas Day doubleheader debut. The NFL remains confident in Netflix despite the setbacks, viewing the boxing match as a stress test. Netflix acknowledged…
