YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…
Antenna's latest State of Subscription report shows that SVOD services are managing churn more effectively through bundled offerings and ad-supported tiers. Nearly 20% of Max’s new sign-ups in 2024 came from its bundle with Disney+, Hulu, which retained 80% of…
Major League Soccer kicks off its 30th season amid concerns over its exclusive Apple TV+ deal and lack of viewership transparency. Commissioner Don Garber deflected blame to Apple for not sharing subscriber numbers, fueling doubts about the success of MLS…
Netflix is investing $1 billion over the next four years to develop original movies and TV shows in Mexico, strengthening its commitment to local content and talent. Announced by Co-CEO Ted Sarandos alongside Mexican officials, the plan includes $2 million…
Netflix’s Chief Content Officer, Bela Bajaria, insists the company is open to backend deals for talent but claims most filmmakers and producers prefer upfront payments. While Netflix made an exception for Ben Affleck’s RIP, Bajaria noted that backend deals remain…
Real Madrid’s comeback win against Manchester City in the Champions League set a new streaming record for a live sporting event on Amazon Prime Video in the UK, drawing over four million viewers. This marks Prime Video’s first season broadcasting…
JioCinema and Disney’s Hotstar have merged into JioHotstar, integrating content from Disney, Warner Bros, NBCUniversal, and Paramount. The move follows Reliance’s $8.5 billion merger with Disney’s Indian assets, creating a joint venture that controls 85% of India's streaming market.
Apple is launching a dedicated Apple TV+ app for Android, expanding its reach beyond its own ecosystem. This move aligns with Apple's broader strategy of prioritizing content distribution over platform control, ensuring Apple TV+ is accessible on as many devices…
The Hollywood Reporter is calling March 2nd the end of TV, as the Oscars will stream live on Hulu for the first time, breaking free from the pay TV bundle. By 2025, every major broadcast event—including live sports and awards…
On Fast Company's Most Innovative Companies podcast, Warner Bros. Discovery's JB Perrette discussed Max’s global expansion to 74 markets, driving its subscriber count to 110 million. The company is leveraging existing IP, increasing local original content, and using AI to…
