NASCAR is launching its first FAST channel, the "NASCAR Channel," on Tubi starting January 29, offering 24/7 free content, including classic races, original series, live events, and documentaries. This partnership helps NASCAR expand its audience reach, deepen fan engagement, and…
With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…
Main Street Sports Group CEO David Preschlack outlined plans to transform the RSN business. The company, which operates FanDuel Sports Networks, aims to expand RSN offerings, explore flexible pricing models, and engage fans year-round. FanDuel Sports Network RSN channels will…
The Cincinnati Reds have reversed their 2025 broadcast plans, opting to return to FanDuel Sports Network (formerly Bally Sports), owned by Main Street Sports Group, instead of proceeding with MLB Media. This one-year deal marks Main Street’s ninth MLB franchise,…
Apple TV+ is partnering with Roku to stream Season 1 of its hit series Severance for free on The Roku Channel until January 19, ahead of the Season 2 premiere on January 17. This cross-promotion aims to drive Apple TV+…
Amazon Prime Video is signaling strong interest in acquiring live sports rights, including potential deals with MLB and UFC, to expand its sports portfolio. Jay Marine, Amazon’s Global Head of Sports, highlighted the company’s openness to exploring opportunities such as…
Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…
Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…
Fubo and Warner Bros Discovery (WBD) have resumed preliminary discussions about a new carriage agreement that could bring WBD-owned channels like TBS, TNT, and TruTV back to Fubo for the first time since 2020. This follows Fubo's recent deal with…
