Disney channels, including ABC and ESPN, were pulled from DirecTV after talks on a new distribution deal collapsed, affecting 11 million subscribers during the US Open and just before the NFL season. DirecTV accuses Disney of anti-competitive behavior, while Disney…
Warner Bros. Discovery (WBD) has partnered with Vizio to promote the upcoming theatrical release of Beetlejuice Beetlejuice through a unique sponsorship integration on Vizio smart TVs. This collaboration utilizes Vizio’s home screen, content hubs, and new voice-prompt features to drive…
The YES Network and MSG Networks have announced the launch of Gotham Advanced Media and Entertainment (GAME), a joint venture aimed at consolidating New York sports content into a single streaming platform, The Gotham Sports App. Launching this fall, the…
Disney, Fox, and Warner Bros. Discovery are seeking a fast appeal to lift the court-ordered shutdown of their joint sports streaming venture, Venu, which was blocked after a lawsuit from FuboTV. The media giants argue that the blockage is costing…
The NBA has filed a motion to dismiss a lawsuit by Warner Bros. Discovery (WBD), which accuses the league of breaching its contract by pursuing a future streaming deal with Prime Video. The NBA secured a $76 billion media rights…
PilotDesk, a no-code AI workflow automation platform for ad operations, has secured a long-term partnership with LG Ad Solutions to expand the use of its YieldPilot product. This agreement follows a successful four-month pilot where PilotDesk improved operational efficiency and…
Paramount Global announced an extended deal with France's Canal+ Group, providing its TV subscribers free access to Paramount+ content via Canal's platforms and set-top boxes. This strategy mirrors similar launches in various regions, including Australia, the U.K., and LatAm, where…
Netflix reported a 150% increase in upfront ad sales for 2024, despite being a smaller player compared to traditional media rivals. The streamer is focusing on product placement and branded content partnerships tied to popular series like Squid Game and…
Amazon has agreed to acquire Perceive Corporation, a subsidiary of Xperi focused on edge inference solutions, through an asset purchase agreement. Nearly four dozen Perceive employees will join Amazon, bolstering its efforts to enhance edge-based AI and multi-modal experiences. This…
Cineverse has partnered with Wurl, LLC to enhance its distribution of FAST channels and improve monetization. The collaboration will see Cineverse migrate many of its existing FAST channels, including The Bob Ross Channel and SCREAMBOX TV, to Wurl's Global FAST…
