Disney announced that its streaming services—Disney+, Hulu, and ESPN+—averaged 157 million global monthly active users (MAUs) and 112 million domestic MAUs over the past six months. The metrics exclude Hotstar and are based on users watching ad-supported content for over…
Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…
Kelly Campbell is resigning as president of Peacock after three years, amid Comcast’s restructuring and spin-off of legacy cable networks. Her role appeared uncertain following executive reshuffles. While Comcast has prioritized Peacock as its core streaming platform, traditional TV networks…
Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…
Venu Sports is nearing its official launch following a $220 million settlement between Disney, Fox, and TNT Sports with Fubo. This resolution cleared legal obstacles, including Fubo's lawsuit alleging anti-competitive practices, which delayed Venu's debut. The streaming service, a JV…
Roku has reached 90 million global streaming households, representing nearly half of U.S. broadband homes. The milestone underscores Roku’s market dominance, driven by its affordable devices, integration into smart TVs via the Roku TV program, and its rapidly growing ad-supported…
Xbox Cloud Gaming will arrive on select LG Smart TVs later in 2025, allowing Xbox Game Pass Ultimate subscribers to stream games from the Xbox Game Pass library and some owned titles via the LG Gaming Portal. While LG has…
AdGood, a nonprofit CTV advertising platform, launched at CES 2025 to provide nonprofits with affordable, high-quality TV ad space, helping them amplify messages, raise awareness, and increase donations. Partnering with publishers like Magnite, AdGood utilizes donated and unsold CTV inventory…
Peacock is piloting two new features—mini-games and short-form vertical video playlists—on mobile to boost user engagement and better compete for our time and attention . The mini-games, such as "Daily Sort" and "Predictions," integrate gameplay with popular TV shows and…
CES 2025 highlights advancements in AI and home entertainment, with Google’s Gemini AI, Samsung’s Vision AI, and LG’s OLED panels leading innovations in personalization, interactivity, and immersive viewing. Streaming and advertising convergence takes center stage, as AI-driven strategies enable targeted…
