Paramount Global is restructuring its distribution teams ahead of its 2025 merger with Skydance Media, integrating streaming and TV networks distribution. The move includes layoffs and follows broader cost-cutting efforts to save $500 million annually. Key executive Jeff Shultz will…
Business Insider has reported ad-industry insiders’ views on Omnicom’s $13.25 billion bid to acquire IPG, sparking speculation of further consolidation in the $70 billion advertising sector. The merger reflects pressures from concentrated ad spending by tech giants, AI disruptions, and…
Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…
Omnicom Group is in advanced talks to acquire rival Interpublic Group in an all-stock deal valued between $13 billion and $14 billion, potentially reshaping the advertising industry. The merger would bolster Omnicom's position among top holding companies while addressing challenges…
Our latest From the Archives explores the rise and fall of Edgio, originally founded as Limelight Networks in 2001. The company became a trailblazer in adaptive streaming and edge computing, powering events like the Olympics and the rise of OTT.…
Amagi has acquired Argoid AI, a company specializing in recommendation engines and programming automation, to enhance its content distribution and monetization solutions. The integration of Argoid’s technology into Amagi’s platform will boost offerings like Amagi NOW and CLOUDPORT, advancing AI-driven…
Lionsgate has filed an amended Form S-4 with the SEC, advancing its plan to separate its studio operations and Starz into two distinct public companies. The studios business, to be renamed Lionsgate Studios Corp., will operate separately from Starz, which…
Bending Spoons is acquiring Brightcove in a $233 million all-cash deal, valuing the company at $4.45 per share and taking it private. This marks Bending Spoons’ entry into the enterprise SaaS market, leveraging Brightcove’s streaming expertise. However, the deal raises…
DirecTV announced plans to terminate its agreement to acquire Dish Network and Sling TV on Friday, November 22, citing Echostar's failure to secure a $9.75 billion debt exchange deal with creditors. DirecTV CEO Bill Morrow emphasized the company's strong balance…
Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…
