Insights

When TV Ratings Finally Collide With Streaming

The Hollywood Reporter
The Hollywood Reporter explores how TV ratings collide with streaming as Nielsen’s new "panel plus big data" measurement gains approval. Used by Amazon for Thursday Night Football, it boosts reported viewership by 8%, highlighting streaming's growing impact on audience metrics…

Net Negative

The Streaming Madman
The Streaming Madman critiques the recent wave of cable network devaluations and corporate spinoffs, framing them as desperate attempts by media conglomerates to offload failing assets. Paramount, Warner Bros. Discovery, and now Comcast have written down or restructured billions in…