Parrot Analytics estimates that Formula 1: Drive to Survive has generated over $290 million in global streaming revenue for Netflix from 2020-2024. Sports docuseries make up 0.72% of all streaming titles but contribute 0.74% of revenue, with Netflix and Hulu…
ReelShort is leading the U.S. micro drama market, offering bite-sized, vertical-format series that cater to mobile users. The genre, which originated in China and generated $6.9 billion in revenue last year, has found a growing audience in the U.S., where…
Omdia projects global online consumer spending to hit $6.6 trillion by 2029, with shoppable TV emerging as a major opportunity. Amazon and Walmart are adapting, with Walmart’s Vizio acquisition boosting its digital advertising and shoppable TV strategy. While CTV and…
Apple TV+ is testing its HBO-inspired content strategy as Severance season 2 reaches its finale. Rather than increasing content volume, Apple is betting that a steady stream of prestige shows will retain subscribers, similar to HBO’s traditional approach. Following Severance,…
New research from Bango shows that the Subscription Wars have ended, with 68% of U.S. subscribers now getting at least one service through a bundle rather than a direct subscription. DTC models are shrinking, with only 16% of streaming subscribers…
Parks Associates' latest study confirms live sports as a key driver for streaming growth, with 33% of U.S. internet households subscribing to D2C sports services. Kirby explores how Disney+ and Netflix are expanding into live sports, while FAST platforms like…
Skip argues that Sonos made the right call by canceling its planned streaming box, codenamed Pinewood, which had no real place in the crowded streaming hardware market. The $400 device was rumored to feature an ad-driven operating system, making it…
The Streaming Madman takes aim at Ryan Reynolds' MNTN, questioning the legitimacy of its advertising claims and business practices as it prepares to go public. He argues that MNTN’s core strategy relies on misleading audience retargeting tactics and low-value ad…
FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…
Skip breaks down Warner Bros. Discovery’s loss of NBA media rights and CEO David Zaslav’s attempt to spin it as a strategic win. While Zaslav has successfully cut costs and improved WBD’s financial standing, the company underestimated NBCUniversal’s aggressive bid…
