Jack explores how streaming platforms are navigating the balance between Subscription Video on Demand (SVOD) and Ad-Supported Video on Demand (AVOD) to optimize revenue growth. As the lines between SVOD and AVOD blur, innovation in ad delivery and content models…
The Pew Research Center survey reveals that 58% of Americans prefer getting news on digital devices, compared to 32% who favor TV. While digital remains the dominant news source, there has been a slight uptick in TV news consumption, with…
Global streaming media device (SMD) shipments are projected to decline from 64.4 million units in 2023 to 52.3 million units by 2028, with a compound annual growth rate (CAGR) of -4.1%, as mature markets experience slowing demand. Rising opportunities in…
A new study by Digital i reveals that Netflix’s ad-free subscribers watch 40% more content daily than ad-supported users, consuming 34 additional minutes on average. Despite paying significantly more, ad-free users stream more Netflix, which remains dominant in the U.S.,…
Digiday reports that lower fill rates for FAST channels stem from a supply-demand imbalance in the streaming ad market. Advertiser demand is growing, but streaming ad inventory—boosted by ad-supported tiers from Disney+, Netflix, and Amazon Prime Video—has outpaced it. Amazon…
In Part 2 of our two-part series, we explore how media companies can navigate the crowded streaming landscape by deciding where to distribute their content. Licensing content to platforms like Netflix provides immediate revenue and global reach but may diminish…
A recent report by Antenna shows that Specialty SVODs, which cater to niche audiences, are growing rapidly despite market saturation. These services, often focused on specific genres or interests, have outpaced the growth of premium platforms, driven by cord-cutting and…
Bango's Giles Tongue observes that bundling has become a global trend, with major players like State Farm and Verizon using it in high-profile campaigns. This approach is rapidly expanding in the SVOD (Subscription Video on Demand) space as streamers seek…
Ampere Analysis reports that American households with children are 28% less likely to cancel SVOD subscriptions compared to 36% of childless households. Services like Paramount Plus, Disney Plus, and Max benefit from offering kid-friendly content, which helps retain subscribers. However,…
A new Hub Entertainment Research survey shows 46% of viewers now choose a top SVOD service (Netflix, Prime Video, Disney+, Hulu, Max) as their first stop for TV, overtaking live TV (38%). This shift is stark compared to 2018, when…