Sky’s 2024 Attention Index highlights a major shift toward on-demand viewing in the UK, with smart TVs and mobile devices becoming the go-to screens. Despite this, live sports — especially football, F1, and darts — continue to anchor linear TV.…
YouTube is projected to surpass Disney in total revenue as soon as this year, with a 2024 figure of $54.2 billion, according to Michael Nathanson of MoffettNathanson. The platform is driving growth across advertising, subscriptions, and YouTube TV, with significant…
Major League Soccer has begun striking linear TV deals internationally, starting with Australian broadcaster SBS, to air its new Sunday Night Soccer match each week. The move signals the league’s growing realization that Apple TV+ alone isn’t delivering the global…
Looper Insights found that a majority of U.S. consumers aren’t swayed by sports when choosing streaming services—56% said sports rights don’t impact their decisions, and only 14% are willing to pay for multiple subscriptions just for sports. The data challenges…
Deloitte's 19th Digital Media Trends report reveals that Gen Z and millennials are spending more time with creator-led content on social platforms than traditional streaming or TV. This behavioral shift is accelerating churn across SVOD, eroding perceived value, and redirecting…
YouTube took the top spot in Nielsen’s February 2025 Media Distributor Gauge with an all-time high 11.6% share of U.S. TV viewing, surpassing Disney and marking its second No. 1 finish since Nielsen began tracking by distributor. YouTube’s connected TV…
The Streaming Madman tears into the chaos of AdTech Week in NYC, calling out the self-congratulatory absurdity, rampant greenwashing, and unchecked fraud that continues to suck 30–65% of ad budgets into a black hole of middlemen and bots. He skewers…
Kirby breaks down the real streaming war—not the one between platforms, but the one waged by investors, analysts, and bankers behind the scenes. Instead of content and subscribers, this battle is about controlling narratives to move markets, where a well-timed…
Fubo’s pause ads are delivering big results, driving 129% more engagement than traditional video ads on other platforms, according to a study with EDO. By showing ads only when users pause content—rather than interrupting it—Fubo is tapping into a more…
The U.S. music biz just crossed 100 million paid streaming subs, locking in streaming as king—but growth is slowing, and cracks are showing. Meanwhile, vinyl keeps its hot streak alive with $1.4B in revenue, outpacing digital downloads and showing fans…
