The Streaming Madman dives into how streaming is making winter suck less with a ton of live sports and, of course, ads. He breaks down ESPN+’s Australian Open coverage, the potential for golf and March Madness to step up their…
Pixalate's Q4 2024 data shows Roku remains the dominant CTV device in North America, holding a 39% share of voice in the U.S., 35% in Canada, and 74% in Mexico. Notably, Roku's U.S. market share declined from 55% in 2023…
The Streaming Video Technology Alliance (SVTA) has launched the Edge Working Group to optimize edge computing for scalable, low-latency live streaming, especially for live sports. The group will define best practices for edge caching, using containerized solutions to improve performance…
Marc Rashba, EVP of Partnerships at Cineverse, is hopping on The Streaming Wars’ first-ever webinar, The Audience Equation: Winning Viewers and Value in 2025. Happening on February 13 at noon ET, this no-BS panel will cover the biggest streaming trends—bundling,…
Amagi’s 14th Global FAST Report highlights the shift toward unified content distribution as FAST, SVOD, and pay TV services converge. A survey of 500 U.S. households found 65% feel overwhelmed by fragmented streaming, while 75% prefer a mix of free,…
The streaming bonus, a key win from Hollywood’s 2023 labor strikes, has begun paying out to WGA, SAG-AFTRA, and DGA members for qualifying projects. While guilds report that payments are being processed on time, the total financial impact remains unclear,…
From the Archives revisits AOL and Warner Bros. attempt to revolutionize streaming in 2006 with In2TV, the first large-scale ad-supported streaming service. Offering a vast catalog of classic TV shows, it introduced on-demand viewing, interactive features, and a digital licensing…
The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting…
Lionsgate Entertainment is moving closer to finalizing the separation of its Starz and Lionsgate Studios businesses, with a shareholder vote expected soon. The split aims to allow each entity to focus on its core strengths, with Starz positioned as a…
