TheWrap looks at how Prime Video is leveraging AI to drive engagement through features like generative episode summaries, personalized recommendations, and Dialogue Boost. AI innovations such as X-Ray Recaps and Thursday Night Football insights enhance the viewing experience, powered by…
Digiday explores Netflix's use of Roblox as a marketing platform with its "Nextworld" virtual experience. Featuring interactive content from popular shows like Stranger Things, One Piece, and Cobra Kai, "Nextworld" enables fans to engage with Netflix's IP through playable scenes…
Tubi has introduced Scenes, a vertical feed of 60-90 second clips from popular movies and shows. The feature, available on mobile, helps users discover content by swiping through TikTok-style videos, with options to "Like," "Save," or "Watch" full titles.
Fast Company reports on the rise of short-form streaming apps like DramaBox and ReelShort, which generate millions in revenue and outrank major platforms like Hulu and Netflix in app store rankings. These apps succeed where Quibi, Jeffrey Katzenberg’s $1.75 billion…
Warner Bros. Discovery and Criterion Collection have extended their licensing agreement, keeping Criterion’s esteemed film catalog on Max, reinforcing Max's position as a top platform for cinephiles with a blend of contemporary and classic cinema.
Sony is in talks to acquire Kadokawa Corporation, the Japanese media giant behind Elden Ring, Ringu, and recent Cannes premiere Kubi. The move aligns with Sony's strategy to expand its IP portfolio, which includes Crunchyroll and Aniplex. Both companies have…
Warner Bros. Discovery’s Max is expanding across seven new Asia-Pacific markets, replacing HBO Go in Southeast Asia, Hong Kong, and Taiwan. With tailored strategies like mobile-only plans and partnerships in Japan for local content, WBD aims to compete with established…
TNT’s Inside the NBA will move to ESPN in 2025 as part of a rights swap between Warner Bros. Discovery and the NBA. While ESPN gains the award-winning show, TNT retains editorial control, ensuring Charles Barkley’s unfiltered commentary. The program…
Disney CEO Bob Iger has taken an unprecedented step by providing earnings guidance through 2027, signaling confidence in the company’s future. This move, alongside a strong quarterly report showing a 23% rise in operating income and a $321 million streaming…
