tvScientific is aiming to bring AppLovin’s AI-driven, outcomes-based ad model from mobile to CTV, backed by a recent $25.5 million Series B funding round. The company is focused on transparency and control, offering advertisers log-level data and the ability to…
Netflix holds a 31% share of South Korea’s streaming market, but local platforms Tving, Coupang Play, and Wavve collectively command 40%, according to Omdia. Tving, backed by CJ ENM, is investing an additional $106 million into content this year on…
Apple has until June 22 to comply with the EU's Digital Markets Act or face recurring penalties, following a €500 million fine for anti-steering violations. The European Commission ruled that Apple’s restrictions on developers promoting and linking to alternative payment…
Ask Skip tackles a blunt truth about FAST: it was built for clearance, not performance. Flat CPMs, low engagement, and high churn aren't signs of market saturation—they’re symptoms of a model designed for scale, not outcomes. With undifferentiated content and…
According to Nielsen’s The Gauge report, YouTube hit a record 12.4% of total U.S. TV usage in April, maintaining its position as the dominant connected TV platform. Streaming overall reached an all-time high of 44.3%, driven by multi-platform hits like…
Charter’s Spectrum TV App is now available on LG and VIZIO smart TVs, expanding access to live TV, On Demand content, and Cloud DVR for subscribers. This move broadens the app’s platform footprint, adding to its availability across major devices…
Disney has secured exclusive global streaming rights to CoComelon starting in 2027, outbidding Netflix in a multi-year licensing deal worth tens of millions annually. While Netflix originally hosted the hit show since 2020, viewership declines and rising licensing costs led…
Digiday analysis shows podcast advertising is surging as the format shifts to video and CTV. Vox Media saw double-digit podcast ad growth in the past year. Audacy and Wondery also reported YoY revenue increases. CPMs for video podcasts on CTV…
Lionsgate reported Q1 2025 revenue of $1.1B, up 22%, and its motion picture segment posted its highest quarterly profit in a decade at $135.3M, up 65%. The boost came from strong box office results for "Den of Thieves 2" and…
Touchcast, acquired by Infinite Reality (now Napster Corp) for $500M, is powering a new AI push via its cCDN tech, developed with Microsoft. The platform, now called Napster AI, uses generative AI to deliver content across distributed networks and builds…
