The Streaming Madman critiques the artificial standards of "brand safety" and "premium content" in today's media and advertising landscape. He argues that corporate intermediaries and outdated content rating systems exert excessive control over what’s deemed suitable, likening it to mafia-like…
Amazon India has acquired MX Player and merged it with its AVOD platform miniTV to create Amazon MX Player, a free streaming service with over 250 million users. The merger enhances Amazon's advertising reach in India while keeping the platform…
Lights Out Sports TV, founded by NFL’s Shawne Merriman, has partnered with CreateAds.tv to offer brands, including small businesses, access to premium TV ad inventory on its platform. The service generates 37 million monthly impressions and is available on Roku,…
Skip highlights the increasing frustration consumers feel with streaming platforms, as revealed by the Q2 2024 TiVo Video Trends Report. Viewers are abandoning bloated subscription models, and ad-supported streaming is emerging as the preferred option, with an 18% drop in…
Kirby spoke with Fred Godfrey, CEO of Origin, to discuss how the company is redefining CTV performance advertising through long-term client relationships and creative innovation. Using strategies like dynamic creative production (DCP) and real-time split-testing, Origin combats ad fatigue and…
Mike Shields highlights the mismatch between the expectations and strategies of video programmers and the current operations of FAST platforms. While many TV manufacturers and FAST services like Samsung TV Plus, Vizio WatchFree+, and LG offer extensive channel lineups with…
Madhive has partnered with Samba TV for ACR-based audience targeting, enhancing its CTV advertising platform by enabling clients to target audiences based on TV viewing behaviors. Samba TV tracks 38 million U.S. TV devices, providing Madhive with over 1,000 audience…
Jack explores the current role of AI in audience segmentation for CTV, highlighting how AI-driven analysis allows advertisers to deliver hyper-targeted ads to specific groups based on detailed behavioral insights, however he notes some challenges you need to be paying…
Amazon has surpassed its goal of securing $1.8 billion in ad-spending commitments for its video-streaming services for 2024, according to a report by The Information. These commitments, made during the recent upfront ad market, include ads on Prime Video and…
Paramount Global may drop Nielsen due to rising costs ahead of a contract deadline, with plans to switch to VideoAmp if no deal is reached. This comes amid Paramount's efforts to cut costs, including a 15% workforce reduction and potential…
