The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…
Overtime will expand its athlete talk shows from four to 10 by September 2025, investing millions into video-first formats featuring college athletes and celebrities. Since launching in July 2024, the shows have generated 225 million views and 390 million impressions…
A TVB survey finds over 50% of Disney+, Max, and Netflix subscribers still use ad-free plans, despite the push for ad-supported tiers. Netflix leads with 61% of users ad-free, followed by Max (57%) and Disney+ (53%). While ad-supported plans generate…
With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…
The Trade Desk plans to acquire ad data firm Sincera, its second acquisition since 2009, to enhance its programmatic ad performance and bolster sell-side targeting capabilities. The acquisition, expected to close in Q1, will help The Trade Desk offer sharper…
Disney announced that its streaming services—Disney+, Hulu, and ESPN+—averaged 157 million global monthly active users (MAUs) and 112 million domestic MAUs over the past six months. The metrics exclude Hotstar and are based on users watching ad-supported content for over…
Vizio’s Inscape and TVision have entered a multi-year data partnership. By integrating TVision’s person-level co-viewing data with Inscape’s dataset of over 24 million devices, the collab will provide media owners, buyers, and marketers with deeper insights into consumer viewing behavior…
Omnicom Media Group has partnered with Roku to access anonymized viewer search data on the streaming platform, enabling brands to better optimize investments and messaging in the CTV space. This partnership integrates Roku's search data—covering programs, genres, and performers—with Omnicom's…
Roku has reached 90 million global streaming households, representing nearly half of U.S. broadband homes. The milestone underscores Roku’s market dominance, driven by its affordable devices, integration into smart TVs via the Roku TV program, and its rapidly growing ad-supported…
