MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…
Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…
Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…
DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…
Disney has launched its first global Disney+ holiday sponsorship program, featuring over 100 brands across North America, EMEA, and LatAm. Ads will appear in holiday programming, alongside interactive formats like Hulu's "Shop the Scene." Sponsorships will also integrate with tentpole…
MyBundle’s report reveals that 30% of streaming users can’t find all desired channels on a single service, a gap especially challenging for larger households. High demand for niche channels and college sports networks underscores the need for more flexible bundling,…
Spotify has launched "Spotify for Creators," a new platform enhancing video and monetization options for podcast creators. This update adds tools for hosting, analytics, short-form video uploads, and revenue from Premium subscriber views and dynamic ads. Spotify aims to grow…
TV Technology, in their latest article, highlights the shift in media companies’ ad strategies as traditional broadcast advertising declines, with 39% of marketers planning to cut linear ad spend according to WARC. The move toward digital, targeted advertising aligns with…
FilmRise has partnered with Anoki’s LiveTVx to launch 10 popular FAST channels on Google TV, leveraging generative AI to enhance content discovery based on viewer habits. The partnership aims to improve user experience and provide advertisers with advanced targeting options…
DirecTV has launched MyFree DirecTV, a FAST service that offers over 70 channels via its app on smartphones, tablets, and smart TVs. The channel lineup includes content from major programmers like E.W. Scripps, Lionsgate, and A+E Networks, with plans to…
