FAST is booming, with a 42% surge in channels and a big push into live sports, but differentiation remains a challenge. Gracenote’s latest report highlights how metadata gaps hurt content discovery and ad revenue, with 70% of programmatic CTV ads…
Triller Group has integrated its subsidiaries, Julius and Amplify.ai, to enhance AI-driven influencer marketing. The collab combines Julius’s influencer discovery and campaign analytics with Amplify.ai’s AI-powered audience engagement tools, providing brands with a streamlined, data-driven solution.
TikTok could reach $32.4 billion in global advertising revenue by 2025, capturing an 11% share of the social media ad market if it avoids a U.S. ban, according to WARC. The platform’s ad revenue is projected to grow 24.5% year-over-year…
Netflix is boosting its content budget to $18 billion in 2025, an 11% jump from last year. The streamer is doubling down on major franchises like Squid Game and Stranger Things, stacking up licensed hits like Grey’s Anatomy, and expanding…
Barb will begin tracking YouTube viewership on TV sets in Q3 2025, reporting daily audience figures for 200 channels in partnership with Kantar Media and SeeViews. This follows a successful 2024 pilot and reflects YouTube’s growing presence on TV, which…
YouTube is updating its mid-roll ad placement strategy to improve the viewing experience and help creators maximize revenue. Starting May 12, the platform will reduce ads that interrupt sentences or action sequences, instead placing them at natural breaks. Older videos…
TelevisaUnivision’s ViX just pulled off its second straight profitable quarter, showing that Spanish-language streaming can be both viable and profitable. U.S. revenue grew 2% in Q4 2024 to $835.5 million, thanks to a boost from subscriptions and a $70 million…
The Trade Desk missed its revenue guidance for the first time in over eight years, causing shares to drop 27% after hours. Despite 22% revenue growth to $741 million and doubled net income, Wall Street reacted to the shortfall from…
YouTube’s biggest screen is now the TV, with more watch time happening on television than on mobile or desktop. In December 2024, YouTube accounted for 11.1% of total U.S. TV viewing—beating Netflix, Prime Video, and Hulu—marking a major shift in…
Super Bowl LIX set a record with 126 million viewers, driven by streaming growth. Fox’s Tubi drew 13.6 million viewers, while traditional TV households declined by 5%. Despite a lopsided game, peak viewership hit 135.7 million, and advertisers saw strong…
