Nielsen will phase out its panels-only measurement solutions by the end of 2025, shifting to its hybrid "Big Data & Panel" product that combines traditional panel data with data from smart TVs, cable boxes, and streaming services. This move comes…
A recent closed-door discussion at CES brought together industry leaders to address the challenges posed by CTV platforms like Roku, Samsung, and Vizio. Participants highlighted concerns over restrictive practices, such as hoarding user data, demanding large shares of ad inventory,…
TikTok generated $8 billion in U.S. ad revenue in 2024 and $63.3 billion globally, nearly doubling YouTube’s $33.3 billion. Omdia’s María Rua Aguete revealed TikTok’s dominance alongside YouTube among U.S. users aged 18-35, with 92% of TikTok users also engaging…
Netflix positions its ad-supported business as a central pillar of its growth strategy, projecting significant expansion in streaming ad revenue. While estimates for 2025 vary—ranging from $3.2 billion to $4.24 billion—Netflix’s ad-supported memberships are growing rapidly, accounting for 50% of…
The Streaming Madman warns that an impending investigation into adtech fraud could reveal significant issues in the digital advertising industry, including billions in wasted spending on invalid traffic and fraudulent practices by "verification" companies. The article criticizes the extortion-like business…
Overtime will expand its athlete talk shows from four to 10 by September 2025, investing millions into video-first formats featuring college athletes and celebrities. Since launching in July 2024, the shows have generated 225 million views and 390 million impressions…
A TVB survey finds over 50% of Disney+, Max, and Netflix subscribers still use ad-free plans, despite the push for ad-supported tiers. Netflix leads with 61% of users ad-free, followed by Max (57%) and Disney+ (53%). While ad-supported plans generate…
With TikTok's potential U.S. shutdown looming, Big Tech companies like Meta, YouTube, Snapchat, Substack, and X are aggressively courting TikTok creators to their platforms. Snapchat is running influencer campaigns, Substack is offering cash prizes and expanded video features, and YouTube…
The Trade Desk plans to acquire ad data firm Sincera, its second acquisition since 2009, to enhance its programmatic ad performance and bolster sell-side targeting capabilities. The acquisition, expected to close in Q1, will help The Trade Desk offer sharper…
