Mediaocean has agreed to acquire Innovid for $500 million, merging it with its 2021 acquisition Flashtalking to create a leading independent ad tech company focused on creative, CTV, and ad delivery across multiple channels. The deal, closing in early 2025,…
The Trade Desk will launch its streaming TV OS, Ventura, in early 2025, aiming to challenge industry giants like Roku and Amazon with a focus on unbiased content recommendations, improved ad efficiencies, and enhanced user experience. Integrating its OpenPath system…
Adweek digs into the details of The Trade Desk’s new smart TV OS, Ventura, set to launch in 2025. The OS aims to improve ad efficiency, enhance user experience, and address content conflicts of interest. Backed by Disney, Paramount, and…
Andrew Wamugi, in his first on The Streaming Wars, highlights why Netflix's record-breaking live sports debut, with 65 million concurrent viewers during the Tyson-Paul event, marks both a milestone and a teachable moment. Despite attracting a global audience, technical issues…
Fubo has introduced four interactive CTV ad formats—Transactional, Gamified, Rotating Carousel, and Geo-locator—designed to enhance engagement and deliver measurable results for advertisers. Research from Lucid shows interactive ads increase brand awareness by 33% and purchase intent by 47%, highlighting their…
TVREV emphasizes why FAST channel owners should shift focus from launching new channels to marketing existing ones, citing the significant discovery problem in the space. At MIPCOM, experts noted that 90% of FAST viewing is concentrated on the top 10…
MediaRadar reports that Disney, Comcast, Lionsgate, and Warner Bros. Discovery collectively spent less than $3.3 million on advertising on Elon Musk’s X from January to September 2024, a dramatic 98% decline from the $170 million spent during the same period…
Kirby has released a new rap, "The Streaming Wars A.B. (After the Bubble)," blending clever commentary on the streaming industry's current challenges with his signature lyrical style. Kirby’s work celebrates the unsung heroes of the streaming world and provides a…
Nielsen CEO Karthik Rao addressed the firm’s contract dispute with Paramount Global, rejecting claims of "substantial price increases" and asserting that Paramount is seeking an unsustainable 50% price cut. Rao highlighted Nielsen’s investments in upgrading its measurement tools and emphasized…
DirecTV plans to roll out its “pause ads” feature to its FAST platform, MyFree DirecTV, building on its success in pay TV and connected devices. Pause ads have driven high recall rates—2.5x higher than traditional TV ads. At The Streaming…
