MoffettNathanson reports that most Q3 AVOD ad spend focused on Netflix, Prime Video, and Disney Plus, while Peacock saw a 49% boost due to the 2024 Summer Olympics. Excluding the Olympics, AVOD market growth was 36%, but overall growth slowed…
Amazon Prime Video set a new NFL streaming record for Thursday Night Football, with the Packers-Lions game drawing 17.29 million viewers, surpassing its previous record from the Cowboys-Giants game. TNF on Prime Video is averaging 13.61 million viewers through 12…
Fox Corp CFO Steven Tomsic announced Tubi’s projected $1 billion revenue this year, up from $150 million at its $440 million acquisition. Despite a $240 million loss last year, Tomsic highlighted Tubi’s 1.8% household TV market share, surpassing Peacock and…
Speculation about Roku's future is growing as analysts suggest it could be acquired within the next year, potentially redefining the connected TV (CTV) ecosystem. With 85 million user households and extensive data assets, Roku is seen as a valuable target…
The U.S. Court of Appeals upheld a law requiring ByteDance to divest TikTok or face a U.S. ban by January 19, 2025, citing national security concerns. TikTok's First Amendment defense was rejected, and the Supreme Court's decision will determine its…
Omnicom Group is in advanced talks to acquire rival Interpublic Group in an all-stock deal valued between $13 billion and $14 billion, potentially reshaping the advertising industry. The merger would bolster Omnicom's position among top holding companies while addressing challenges…
Amazon reported a 10% increase in interactive ad engagement during this year’s Black Friday NFL game, which saw a 41% rise in viewership year-over-year. Interactive ads were 11 times more effective than static QR codes, and 40% of advertisers were…
Fubo reported a 40% increase in upfront ad revenue for 2024-25, reaching an all-time high. Growth was driven by new advertisers, innovative CTV ad formats, and advanced measurement tools. Strong demand for live sports, combined with incremental reach beyond linear…
Thinking Media has partnered with Bitmovin to transform STIRR into an AI-native streaming service. The collaboration incorporates AI-generated feeds, Server-Guided Ad Insertion (SGAI), and Multiview features, enhancing playback quality and personalized user experiences. Bitmovin’s technology, combined with Bunny CDN, supports…
Nielsen and TikTok have partnered to integrate TikTok into Nielsen One, enabling advertisers to compare TikTok ad performance with campaigns on CTV, linear, and digital platforms. This collaboration helps brands optimize media strategies with robust cross-media insights and demographic data,…
